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Branding a Virginia College Athletic Center

Ferrum headerBRANDING A NEW ATHLETIC CENTER

Case Study: Signage for Ferrum College’s Hank Norton Center

 

www.holidaysigns-va-ferrum-college-wayfinding-signs

 

CHALLENGE:

  • Our client had built a new building with help from generous donors;
  • They wanted to name the new athletic center in honor of legendary former football coach and athletic director, Hank Norton;
  • They sold room naming rights to attract additional funding and needed to mention donors throughout the building on room signs and also in special donor recognition areas.

APPROACH:

  • We worked closely with the office of the president and the development department to create effective ADA compliant interior signage with flexible donor and room naming;
  • We used existing colors and architectural elements in our designs;
  • We incorporated a new, updated campus map into the project that included the new facility.
 

Ferrum

 

Ferrum-College-Signage

END RESULTS:

  • The customer was very satisfied with the look and function of the new branding and wayfinding system for the facility;
  • We completed the project in time for their Open House as promised, and donors were excited to see recognition for their contributions;
  • The new building signage became part of news stories and photos in the college’s PR and marketing of the new facility;
  • We helped with more signs when renovations were made to the football stadium press box.

 

 

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If you purchase or influence signage, you may also like one of these sign stories:

 

 

2010 ADA Standards for Accessible Design

 

 

Contact: Mark Hackley

mhackley@holidaysigns.com

540-416-3154