6 BENEFITS OF DIGITAL SIGNS
Part 2- Co-Op Ads VA
We love the opportunity to help retailers sell their products and services with digital signs. Manufacturers also love to help push their products and offer creative programs to reimburse retailers for promoting their brand. Co-op ads VA
FREE MONEY FOR DIGITAL ADVERTISING SIGNS
Cooperative advertising programs make it possible for single or multi-location retailers to lease or purchase powerful digital signage systems that transform traffic into customers and help grow sales. When funded by co-op ad dollars, an on-premise digital sign becomes a way:
- retailers can maintain a high profile in their community without spending lots of their own money;
- manufacturers and retailers can share the cost of advertising at a local level where both benefit from increased sales;
- retailers can offset the sign cost from manufacturer’s reimbursements and incremental sales earned from the sign’s effectiveness.
PARTICIPATING IN CO-OP PLANS PAYS OFF BIG
Wow! Can co-op advertising really pay for my sign?
Yes! Every year in the US over $50 billion is used for ad subsidies and an estimated $12.8 billion goes unused. Co-op dollars from manufacturers can be used directly for digital sign advertising.
What are other advantages of co-op advertising?
- Co-op advertising increases the reach and frequency of not only the advertised brands, but also of the store’s name and local brand;
- Using co-op advertising on national brand merchandise associates the retailer with the manufacturer’s national advertising campaigns and identifies them as the local source for the national brand;
- Co-op advertised brands help sell other products once the consumer is in the store.
USE OR LOSE
Co-op funds generally accrue on a calendar-year basis and don’t roll over. If a retailer does not use all of their accrued co-op funds, they are essentially throwing away money. Now is a good time to contact the manufacturers you sell the most product for to see for yourself how easy it is to fund a new digital sign and increase sales!
READ THE ENTIRE COLLECTION- 6 BENEFITS OF DIGITAL SIGNS:
- Part 1- They Connect With The Community
- Part 2- They Can Be Paid For By Your Vendors
- Part 3- They Grab Attention of the Masses
- Part 4- They Allow You to Own the Media Channel
- Part 5- They Have a Long Track Record of Getting Attention
- Part 6- Use Them for Promoting Loss Leaders
If you liked this you may also like:
Mark Hackley at 540-416-3154