Don’t Allow Your Brand To Be Out Of Plumb
“Plumbness: the quality or state of being plumb or vertical.”
I was attending a conference a few weeks ago in Charlottesville, Virginia, and noticed an important detail missed by the sign company who installed the main identification letters for the conference center where I was learning about bank marketing.
After seeing the words on the wall, I realized just how bad sign letters out of plumb can look, (especially on a bright, crisp, sunshiny day when imperfections are noticed ten times as much as on a cloudy day.)
It’s generally easy to see when signage is out of level, but “plumbness” is a detail that can be sometimes overlooked by the customer. Be sure your sign company has a reputation of excellent quality and service to ensure your signage looks great. It’s okay to inspect their work as it progresses, checking for important details like levelness and plumbness. The rule of thumb is: If you can see anything out of line from where your customer sees it, then it’s a negative impact on your brand in the eyes of your customers. Attention to detail is extremely important to the Holiday Signs team of designers, estimators, installers and project managers. “Plumbness” is just one of those details!
Contact Holiday Signs at (804) 796-9443.
Here are some other articles of interest about signage in VA, MD, DC and NC:
- Technically Challenging Sign Projects
Case Study: Hotel John Marshall” href=”http://holidaysigns.com/restoring-a-richmond-landmark/”>Case Study: Hotel John Marshall
- Branding & Wayfinding Signs
- Digital Messaging Signs
- General Signage