“Plumbness” Matters

 

Don’t Allow Your Brand To Be Out Of Plumb

 

“Plumbness: the quality or state of being plumb or vertical.”

 

www.holidaysigns.com-richmond-virginia-sign-adviceI was attending a conference a few weeks ago in Charlottesville, Virginia, and noticed an important detail missed by the sign company who installed the main identification letters for the conference center where I was learning about bank marketing.

 

After seeing the words on the wall, I realized just how bad sign letters out of plumb can look, (especially on a bright, crisp, sunshiny day when imperfections are noticed ten times as much as on a cloudy day.)

 

It’s generally easy to see when signage is out of level, but “plumbness” is a detail that can be sometimes overlooked by the customer. Be sure your sign company has a reputation of excellent quality and service to ensure your signage looks great. It’s okay to inspect their work as it progresses, checking for important details like levelness and plumbness.  The rule of thumb is: If you can see anything out of line from where your customer sees it, then it’s a negative impact on your brand in the eyes of your customers. Attention to detail is extremely important to the Holiday Signs team of designers, estimators, installers and project managers. “Plumbness” is just one of those details! 

 

Contact Holiday Signs at (804) 796-9443.

 

Here are some other articles of interest about signage in VA, MD, DC and NC:

 

  • Technically Challenging Sign Projects

Virginia Iconic Signs

Why Use Sign Prototypes?

Case Study: Hotel John Marshall” href=”http://holidaysigns.com/restoring-a-richmond-landmark/”>Case Study: Hotel John Marshall

Historic Restoration Case Study

Powerful Entrance to a Virginia Mixed Use Development

 

  • Branding & Wayfinding Signs

What is the Cocooning Effect?

Shopping Center Repositioning

Roanoke Airport’s new Wayfinding System

Re-Branding a Retirement Community

Turning Eyeballs into Smiles

 

  • Digital Messaging Signs

Case Study: Towne Center West’s Digital Advertising Sign

Case Study: Green Top Sporting Goods’ Electronic Message Center on I-95

Using Co-op Dollars to Fund Digital Signage

Using Digital Signs to Connect with the Community

10 Reasons to Upgrade to On-Premise Digital Advertising

 

  • General Signage

6 Reasons to Retrofit Neon to LED

Consideration of Sunlight and Shadow in Signage Design

Consideration of Viewing Angle in Signage Design

Sign Illumination Choices

How Can Specialty Sign Lighting Techniques Position Your Brand?