UNIFIED SIGNAGE: THE WILTON COMPANIES
AIM FOR ICONIC RECOGNITION
How quickly do people recognize your brand from the street? Also, how many of them remember you after they pass your site? It’s important not to forget your brick and mortar branding as you focus on customer’s on-line experiences with your business.
The Wilton Companies is a dynamic, full-service real estate firm that owns, develops and manages a diversified portfolio of over 3 million square feet of commercial property in Richmond, Virginia and the Mid-Atlantic region. They wanted to create an image that not only showed how large and wide-ranging their real estate holdings were, but would also visually tie their properties together.
- Over 3 million square feet of commercial real estate
- Needed more than signs to unify their brand
- Wanted a signage partner to grow with them
“Even though we have many diverse properties, we wanted each one to be readily recognizable as a Wilton property,” said Rich Johnson, President and CEO of The Wilton Companies.
“Holiday Signs was instrumental in implementing our new logo into signage. When we came back and told them about our green accent color band idea, they did a great job of finding ways to bring it to life on many different kinds of buildings.”
ATTENTION TO DETAIL
“We’re a growing company,” Johnson adds, “and we need a sign company that we can depend on now and in the future. Holiday Signs fits that bill. Their attention to detail and their understanding of our needs has gone a long way to building a successful relationship.”
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