11930 Old Stage Rd. - Chester, Virginia 23836 - (804) 796-9443        System-Map-icon(Map it!)
facebook_hover twitter_hover google_hover linkedin_hover

Branding on a Budget: Using Vacuum Formed Sign Letters

www.holidaysigns.com-chester-va-branding-signs-storefrontsBRANDING ON A BUDGET

MOBILITY SUPERCENTER, CHESTERFIELD, VA

www.holidaysigns.com-chesterfield-richmond-chester-midlothian-virginia-wall-letters-signs-signage

“Good-Better-Best” Options

www.holidaysigns.com-channel-letter-alternatives-signsRetailers incorporate their customized logos and taglines into their facilities’ identification signage to promote clear and consistent branding themes across all media channels and various physical locations.

To be effective, big, bold branding statements need to pop off buildings and into the eyes of passing customers and prospects around the clock. But “big and bold” can sometimes challenge budgets allocated for signage. When employing the “good, better, best” model to sign design, sometimes “good” or “better” can work just fine, depending on the situation.

Plastic Solutions

www.holidaysigns.com-richmond-virginia-car-dealer-lot-signs-wall-lettersThere are certain times when a customer’s parking lot and site lighting is sufficient in lighting up branding signs at night, opening the possibilities for channel letter alternatives.

Some of the most popular font variations don’t necessarily have to be custom made, especially when they don’t need illumination. Holiday Signs has access to templates and molds for many standard type styles that save customers the cost of starting from scratch in creating customized letters.

For applications where using standard fonts can do the job without the need for internal lighting, our project managers may suggest vacuum formed letters, like in the case of Mobility Supercenter. Since they had a large, highly visible wall, big, bold letters were a must. To meet the customer’s visibility needs and budget, we recommended vacuum formed plastic letters that have lower manufacturing and installation costs when compared to custom fabricated aluminum channel letters with LED lighting.

www.holidaysigns.com-richmond-va-vacuum-formed-letters-virginia-signsIn this particular application, using formed plastic letters (lit by existing site lighting) offered some of the 3-dimensional qualities and durability of custom fabricated aluminum letters. The non-illuminated plastic letters have a reduced graphic impact and effect after dark compared with channel letters, but remain visible enough after sunset to do the job at a reduced cost.

 

Contact: Holiday Signs www.holidaysigns.com (804) 796-9443

 

July 2014-Branding on a Budget Footer

 

 

If you liked this, you may also like:

 

Historic Plaques and Markers

Custom Church Signage

Awnings

 

Read About DIGITAL ADVERTISING FOR RETAIL STORES:

 

Part 1- They Connect With The Community

Part 2- They Can Be Paid For By Your Vendors

Part 3- They Grab Attention of the Masses

Part 4- They Allow You to Own the Media Channel

Part 5- They Have a Long Track Record of Getting Attention

Part 6- Promoting Loss Leaders

 

 

Printer-Friendly

 

 

 

 

 

 

 

 

Budget SIGNS, Best sign values RICHMOND, Signs Roanoke, SIGNS Harrisonburg, signs winchester, signs CHARLOTTESVILLE,

channel letter alternatives, Custom CHANNEL LETTERS, signs for buildings, retailer signage, custom ELECTRIC SIGNS, neon signs, plastic signs,

plastic letters,signs FREDERICKSBURG, signs Chesapeake, signs Newport News, Northern Virginia electric sign companies, Holiday Signs Service