What’s a Channel Letter?

Channel Letters 101

Channel letters are a superior signage choice for many applications. Each channel letter has an individual structure and separate illumination, resulting in a professional and highly visible signage presentation.


Channel letter signs can be produced in almost any font, color or size. This flexibility permits channel letter specifications to be matched exactly to your (or your client’s) needs. Logos and other graphics can also be done in this format as in the Bellini Baby sign below.

Bellini Baby2

LED Channel Letters are a very popular choice right now, but other illumination options like neon are also available. Bruce’s Body Shop is an example of a business that wanted a modern look with a retro feel that hearkened back to the neon infused 50’s diners. Here is an example of an open-faced channel letter with neon illumination.


Channel letter signs project a very professional image. That is why many building and shopping center owners insist on channel letter signs for their developments. Channel Letters are an excellent value for their ability to turn traffic into customers at an attractive price point.

Many national chains also use channel letters. Channel letter signs can be an effective component of a national brand building program. Many national grocery chains, restaurants and retailers exclusively use this type of signage.


Channel letters have a substantial amount of “stopping power.” If your business is located on a busy street, how many more impressions will you receive from using channel letter signs? Contact us for a free traffic analysis, or take a look at a small sample of some of the work we’ve done for our clients on our portfolio page.