Branding Multiple Sites- Part 1: Signs for Regional Industrial Properties
Branding Multiple Sites
Part 1- Signs for Regional Industrial Properties
LOTS OF SITES, LOTS OF SIGNS
A Virginia property management firm needed help with branding a client’s industrial parks, and reached out to Holiday
Signs for some guidance. Amy Marsden with Jones Lang LaSalle (JLL) originally contacted Holiday Signs‘ project manager, Allen Twedt, early last year and Allen met with her on-site at one of their properties in Ashland, Virginia. JLL is the property manager for a real estate firm in California called IndCor. IndCor had recently purchased a number of properties in the Baltimore, Northern Virginia, Richmond, and Tidewater areas.
Approximately 40 properties needed upgraded signage for site identification that met the IndCor signage standards.
ECONOMICAL APPROACH
Allen did the preliminary surveys and took photos of the existing signs so the Holiday Signs art department could create “before” & “after” layouts for side-by-side comparisons and final approvals. Holiday Signs was able to explain and show the client that re-facing the existing signs at all of the sites would be much more economical than starting from scratch—approximately 35% of the cost of erecting new signs.
All the signs are non-illuminated. We took the existing signs and covered them with ACM panels that we decorated with the IndCor colors. Many of the locations had tenant panels as well.
EASY TO COORDINATE
The field surveys were critical so that we could fabricate and decorate the panels in our shop in Chester, Virginia. We
packaged all the sign components for each region and went from location to location doing the installations. The crew also did onsite re-painting of the cabinet fillers and base details for a new finished look.
The customer was so pleased with the concept, delivery time, no permit requirements and overall savings that they didn’t even look for another quote. This relationship has continued and this week we are installing a $60,000.00 sign package for the same client who purchased a large office/warehouse complex in the White Oak Technology Park in Henrico, Virginia.
If you liked this, here are some more you may like:
Using Dimensional Letters as Your Main Signage
Our Approach to Selling Signs, Part 1: Deciding What’s Right
Our Approach to Selling Signs, Part 2: Budgeting
Our Approach to Selling Signs, Part 3: Environment
Our Approach to Selling Signs, Part 4: Viewing Distance & Sight Lines
Our Approach to Selling Signs, Part 5, Prototypes and Demonstrations
Contact:
Mark Hackley, Account Executive
540-416-3154
Branding multiple sites/ Designers, manufacturers and installers of Custom Architectural Signage/ Sign Systems/ DC MD VA NC
