Case Study: Renaming a Historic Richmond Theater:

From the Mosque to the Landmark to the Altria Theater…

EXPERIENCE

  Custom sign fabrication takes a great deal of expertise, especially when tasked with fabricating and installing signage that must accurately represent a particular period. Performing arts venues are now embracing the need for timely message updates.  Electronic Message Centers provide venues with the ability to easily update their coming attractions. As experts in this field, Holiday Signs understands the needs of our clients as we are able to balance stakeholder concepts with architectural aesthetics, historic accuracy and district code limitations.

Contact: Holiday Signs Design & Sales Team

(800) 229-9443   www.holidaysigns.com

 If you liked this, you may also like:

• Branding an Anniversary
• How to Sell Good Hamburgers
• Flexible LED Case Study

How to Buy an Electric Sign?

Part 1: Deciding What’s Right when Choosing Signage

A PROCESS

  On any given day, our project managers are working on a variety of sign types.  I walked through our Chester shop and among the many projects in production, I noticed a set of custom channel letters for a church, an internally illuminated pylon sign for a shopping center, a wall cabinet sign for a hair salon, and a fairly large electronic message center for a hospital all being assembled.

  The processes by which these various sign types were specified for particular projects is complex, and in my mind, not part of the typical selling approach of the average sign shop in Virginia.

  There are 4 basic questions we ask customers in the preliminary design stage of a sign. Leaving any unanswered can lead to ineffective sign solutions:

• What is your desired image?
• What is your “budget”?
• What fits best with the building, the neighborhood, and the local code?
• How do you determine placement and size considering viewing distance & sight lines? 

LOOKS ARE EVERYTHING

  The response to the first question concerning overall image has to be extremely unique. After all, shouldn’t your site stand out over everyone else on the block?  Keeping in mind that you only get one chance to make a first impression, it’s important to spend extra time pondering an effective sign design.

  Quite often in small organizations, the owner, general manager, pastor, or whoever is in charge of the site being branded, is the brand and the signage could be designed to reflect his tastes and personality. In larger, more structured organizations, the brand may be more thought out.  For example if an organization’s branding statement is, “We are part of our community,” then perhaps a sign matching the style of the community that integrates a digital component able to post community events under a fresh and inviting sign with the company’s logo would be the best answer to: “What is your desired image?” 

  Sometimes it’s initially difficult for our clients to perceive the sign type that’s best for them. When contemplating new digital signs, we frequently ask customers to list a few nearby signs they like and a few they dislike, and reasons why. Exercises like this help our project managers brainstorm sign designs that will fit their client’s tastes.

Part 2: The Budgeting Process

RESEARCH NEEDED
  Dave Elmore, the owner of Bookkeeping and Management Systems in central Virginia, says he has over 300 business clients and not a single client has a line item for signage. We often put quotation marks around “budget” when discussing the word since, more times than not, our customers have only vague ideas of what an effective custom electric sign costs. And especially one equipped with a high-tech electronic message center! The most important question sign buyers need to answer before they come up with a budget is: “What is needed to get the job done?” From this starting point one can determine the specifications for the most effective budgeting for digital signs.

   Once the customer has an idea of what would get the job done, cost can be determined. Then you can budget for it, and if appropriate, let any groups or departments who have to help pay for it know how much and why.

   Also, since most applications of digital signs produce revenue, you should consider the positive impact on operating budgets. Daniel Dern representing TechDecisions, addressing the business needs of management in corporate, education and worship markets, was correct when he said, “Depending on the nature of the project, the deployment of new digital signage may end up replacing, reducing, or avoiding other expenses, perhaps even costing less than previous activities, or even be a revenue generator. Or the signage may have less tangible but still valuable benefits in ways that can’t be measured in ROI.”

CREATIVE ACCOUNTING
  We have seen companies divide sign purchases across multiple budgets. A hospital client for instance considered splitting the cost of a new digital message sign between its facilities and marketing budgets to make it work. Many retail customers who advertise across multiple media channels sometimes place digital sign purchases in their operating versus capital budgets, making a purchase possible by reallocating funds from other lackluster advertising categories for better results. A good example is how clients have reallocated Yellow Pages and other non-productive advertising dollars into new digital signage for much greater ROI.

SOLUTION DRIVEN
    If an actual budget number is discussed as a max spend, our project managers usually tailor the best solution based on someone’s budget restrictions, but that doesn’t always mean it’s the best solution for the site. Don’t just look at equipment cost alone when shopping for digital signage. It’s more about what type of equipment and supporting signage and structural design fit best, based on image, visibility, usage, and many other factors. We think the best approach to purchasing a sign is making a comprehensive assessment of all the factors, designing the signage based on that assessment, and coming up with price parameters to provide the best solution possible.

Part 3: Environment

GETTING NOTICED IN A POSITIVE WAY
  Environmental graphic design is a unique field within our industry – sign designers, landscapers, engineers, architects, welders, painters, masons, carpenters, installers – that collaborate to create amazing sign projects that work in generating business while blending in with the environment. Well-designed signs have the power to move people to appreciate a business and even change a person’s behavior. A person previously prone to passing a certain business is suddenly inspired to turn in!

  So how do you stand out and blend in at the same time? Decisions, decisions…

  It’s not too hard to stand out. I’ve met a few marketing consultants who are occasional fish-tie wearers when they need a gimmick to be remembered.  And we too have actually built a huge bass fish sign for a commercial client wanting to make a statement at the entrance to their development, so I’m not knocking the big fish idea. It’s just that generally speaking, most people aren’t so flashy and usually for good reason. The hard part is coming up with good sign solutions that blend corporate statements into surrounding environments.

MORE THAN JUST HANGING A SHINGLE
  A business site has to secure a strong, competitive position in order to prevail. Your building location, and how you promote it, is crucial to the ultimate success of your business. Signs make lasting impressions that work; whether they are positive or negative is up to you.

  You just can’t just throw any old sign system together and expect results. A sign purchase is important and should be well-planned. I recommend working with a reputable, established sign company whose project managers understand your unique site branding and advertising goals and the many variables working against you in reaching them.

ENVIRONMENTAL CONSIDERATIONS
  Here are some basic questions your sign consultant needs to ask specifically about your site:

• What fits best with the building or neighborhood?

    Are elements of the building’s architecture reflected in signage design and embellishments?
        -Colors: Historic, Colonial, Architectural, Natural?
        -Building Materials: Brick, Stone, Concrete, Stucco, Painted Metal?
        -Pitch of roof: Flat, Peaked, Slanted, Domed?
        -Special Features: Columns, Quoins, Cornices, Window Design Elements

• What fits best in both daytime and nighttime viewing? 

    What type of lighting will work best for consistent 24-hour branding?
        -Spot Lighting?
        -Day/Night Films?
        -Dimensional Letters and Shadowing Factors?
        -Reflective Films?
        -Back-Lighting Options?
        -Digital Signage Options?

• What works throughout all seasons?

• What does code recommend and allow?

Part 4: Sign Viewing Distance & Sight Lines

DOWN TO A SCIENCE

  There are reasons for selecting certain sign products, and the best solutions can only be accurately estimated once you determine what’s best for your particular site.  Our approach to selling signs is a process. Throughout what usually ends up being a series of meetings, our project managers educate customers about effective sign design, asking important questions to “scientifically” develop each sign proposal.

  Two important sign design considerations in choosing the right sign for your site are:

• What’s the best height relative to the roadway elevation and obstructions?

• What’s the optimum sign viewing distance from the road?

STEPS TO MAXIMIZE VISIBILITY:
1. Determine Obstructions

  First, you need to determine any viewing obstructions that could prompt raising the overall height of your sign. Crowded visual environments detract passers by from reading low-to-the-ground signs, so elevating signs can enhance their visibility in certain areas. Sometimes, simply because of a low grade, you have to elevate a sign just to get it in the proper sign viewing zone for motorists. In cases where signage fronts interstates or other high speed thoroughfares, the higher the sign the better for maximum exposure.

2. Chart your Visibility Zone

  Once you determine the right height, you need to map out your “sign visibility zone.” The optimum visibility zone is in the area where the line of sight drawn at 45 degrees from the sign in each viewing direction intersects the center of the roadway extending back to a place on the highway within the driver’s cone of vision without visual obstruction to a point where the sign can be designed to maximize the local code. 

3. Design Your Sign

  After you have figured out the maximum line of sight, you need to plan the minimum letter height for readability from that distance. (As a general rule of thumb, calculate about 1 inch of letter height for every 36 feet of sight distance based on average letter contrast and 20/20 vision on a clear day.) Keep in mind that LED-lit signs actually have a greater visibility distance at night and LED message signs have better readability 24 hours a day because of the sign brightness. In addition to sign height and letter height, other factors like viewer reaction time, viewer reaction distance, color contrast, and negative space also play a part in the overall scientific sign design for optimum visibility.  Now you can design an effective sign sized correctly, designed for best contrast and readability, maximizing code to do the best job of turning traffic into customers.

Part 5: Sign Prototypes & Demonstrations

PART OF A PROCESS

  The following examples are how we have used sign prototypes and demonstrations and involve some of the most technically challenging situations and why they were a necessity. But even when selling the more typical sign projects like electronic message centers for a church, or a set of channel letters on the front wall of a local retailer, there are benefits of smaller scale demos and mock-ups.

  Here are three reasons for considering sign prototypes and demonstrations:

• ENSURING VISIBILITY
• HISTORIC ACCURACY
• COST CONTAINMENT

ENSURING VISIBILITY

  The location and entrance of a client’s medical complex was hidden from the main highway. They needed help with signage that directed people to their site for services. Because of the elevation of the property and high speed of passing traffic, a sign raised substantially off the ground was their best bet.

  Utilizing a weather balloon, we aided our designers and client in gaining a clear picture of just how the sign would appear from the roadway. Our customized demonstration indicated the best heights and bearing points necessary to reach the most traffic.

HISTORIC ACCURACY

  When owners of an historic Virginia hotel began redevelopment, they needed to make substantial energy improvements to obtain HUD funding.  We had to make sure the proposed new energy-efficient signage was historically accurate.

  The old landmark sign was rusting away. The lighting once used to illuminate its gigantic letters was the old incandescent type. There were some 1,400 light bulbs per side that regularly burned out and there was always a big safety concern involved with changing them.

  Our creative solution replaced old incandescent bulbs with low-voltage LED lighting that looked historically correct by using modern digital printing technology. We demonstrated prototypes prior to final manufacture. Collaborating with the owners, architect and general contractor we tweaked the digitally printed bulb designs and LED lighting placement to where all parties were satisfied with the effect.

COST CONTAINMENT

  Cost containment is a big benefit of using prototypes for signs, especially for high-rise applications. From our experience, we know it’s best to get it right on the ground before committing to build the whole thing.

  We provided a Gen 1 Prototype based on the original design specifications. After critically viewing the first version of the illuminated corporate logo from the ground, a team of senior executives immediately wanted it taken down and redesigned. Both the lighting and framework were redesigned and a Gen 2 Prototype was prepared. Before this could be approved for production, a final Gen 3 Prototype was ordered because the client re-designed their logo.

  Even with the extra cost in the early design stages, utilizing prototypes trimmed more than 50% off material, labor and fuel costs that would have been incurred had the three design changes been worked out later in a high-rise environment.

If you liked this case study, here are some more:

Turning Eyeballs into Smiles in Virginia Beach

Turning LED Lights into Coats for Kids

Restoration of a Historic Virginia Theater Marquee

Creating Maximum Exposure-Part 1

Increasing Shopping Center Tenant Visibility

How to Make an Eye Catching Entrance Sign

HARPERS MILL- TRANSFORMING DIRT INTO AN ICON
   Harpers Mill Subdivision wanted a bold entrance. As with any new construction project, the first hurdle is being able to envision the end result as you stare at a pile of ungraded earth. An important element of iconic entrance sign projects is being able to effectively coordinate things between the developer, the architect, the county, the utility companies and various trades and professions.

   Holiday Signs consulted with a surveyor to get the foundation placed exactly right and, working from his reference points, the huge limestone structure was placed just where it needed to be.

   “Figuring out where to put the foundation in the midst of a big dirt pile and power line takes planning,” said Henry Moore, Project Manager at Holiday Signs.
   The finished signage boasts a waterfall and fountain. Many of the limestone blocks weighed 400 pounds and the end column with the community’s brand was 20′ high.  
   “The biggest challenge on larger projects like this is getting the concrete foundation right the first time to make sure all the subsequent pieces will fit together. The end product has to convey what the original design concept was all about. As project manager, you have to be able to look at all the parts and pieces in advance to make sure they will all go together as planned. If you miss one part, you have to do a lot of manipulation to make it all come together,” Henry said.

REYNOLDS CROSSING- THINKING BIG
   Collaborating with the developers of Reynolds Crossing, a retail and medical office park off I-64, we created a unique entrance sign. The finished sign, taking the form of a large modern sculpture, conveys the corporate brand and took the ideas and workmanship of a talented staff to complete. A small-scale prototype was produced prior to manufacture so both customer and craftsmen understood the ultimate outcome. Being able to manufacture the complex compound curves of the sign’s design elements without a flaw was truly an art that few area sign companies can achieve.

The iconic Reynolds Crossing sign in Richmond:

•     Impacts passengers of 36,000 vehicles daily
•     Impresses millions over its lifetime due to its enduring and eye-catching design

   Signs as part of a company’s regional branding efforts can become icons very quickly. With over 8 million sets of eyeballs right here in Virginia it pays to think big! And iconic branding makes a difference. Scientific studies show that the few select brands considered iconic enjoy a 58% top-of-mind awareness for customers versus a 36% awareness for those considered just strong brands.

•     Iconic Brands become “super-familiar” versus just “familiar”
•     “Super-familiar” brands are more likely to be considered for purchase over competing “familiar” brands

CAPITAL ALE HOUSE- BRIGHT IDEA
   When Capital Ale House opened its new Harrisonburg, Virginia location, they chose Holiday Signs to renovate the signage. In addition to new awnings, wall signs and parking lot signs, the existing oval shaped electric sign was refaced and retrofitted with flexible strip LED.

   “The LED lighting around our Capital Ale House brand draws the attention we needed like the old style neon, yet uses much less power to operate,” said Matt Simmons, President of Capital Ale House.

HOW LED LIGHTING MAKES AN EYE-CATCHING ENTRANCE

•     Provides bright and colorful lighting- a requirement of bright, inviting entrances;
•     Just as bright as old generation neon or fluorescent lights, yet more economical;
•     Easy to incorporate into customized signage for eye-catching effects.

WINDING BROOK- GETTING CREATIVE
 The Winding Brook Development, located on I-95 in Hanover County, is becoming a retail hot spot.  Holiday Signs provided an eye-catching entrance monument there several years ago as the new retail center developed. The twenty-seven foot high sign touts a fourteen foot high fiberglass fish promoting the cornerstone tenant, Bass Pro Shops.

    Two large metal signs mounted to its stone base identify the development as Winding Brook, and along with the big fish sculpture, create an unforgettable icon that provides:

•     Immediate Customer Attraction
•     Long-Term Brand-Building Results

Contact:

The Holiday Signs Project Management Team with questions!

Any of these signage designs look familiar?

(Click on pictures for individual case study articles.)

WE WORK IN YOUR TOWN:

(Click on a city below to see some of our work in your area!)

Charlottesville       Chesapeake       Fredericksburg        Harrisonburg      

Leesburg         Lynchburg       Newport News       Roanoke     

South Boston/Halifax      Staunton/Waynesboro      VA Beach    Yorktown     

What is the Cocooning Effect?

Shopping Center Repositioning

Re-Branding a Retirement Community

Turning Eyeballs into Smiles

Green Marketing

Site Lighting and Your Brand

Flexible LED Case Study

Custom Awnings

Richmond Executive Airport

Branding Grace Church

Shopping Center Makeovers Boosting Economic Development

Branding an Anniversary at Kings Dominion

Holiday Signs – 11930 Old Stage Rd. – Chester, Virginia 23836 – (804) 796-9443

Thanks for Visiting!!  Please visit again soon!

WHY CAN’T I READ MY SIGN?

AVOIDING “STEALTH SIGNAGE”: 5 TIPS FOR MORE READABLE SIGNS

Sign nearing “stealth” condition. Letters are small plus the contrast of the yellow and brown gets worse as the sign ages.

 SIGHT OVERSIGHT

   I recall an earlier time in my signage career when I made a custom sign for some residential property at Wintergreen Resort here in Central Virginia that earned the nick-name of “the stealth sign” because you just couldn’t read it. I think the background was a medium gray and the graphics were light gray. In the shop it looked great, but once it was installed out on the roadway in the sunlight, it all faded into a big gray square at a short distance.

  You only make mistakes like that once if you want to hold on to your reputation as a signage professional in these parts! The Wintergreen Resort is very conscious about environmental design, but they also want signs that people can see and read. Since that time I learned to be more proactive in choosing good contrasting colors for signs. I also learned that color is only one important aspect of sign readability.

INCREASE YOUR VISIBILITY

  Here are 5 sign design factors that, if considered early on, will produce readable signs every time:

1) Overall Size and Letter Height

  Make sure the size is right for the viewing distance and speed of traffic. If the sign’s too small, you’ll have readability problems. Calculate letter heights with your sign project manager and beef them up above and beyond the minimums for greatest awareness. Utilize things like brick or stone or stucco bases and columns to add size and bulk to the sign monument. Add a decorative top to gain more attention. Typically these types of sign embellishments do not add to the sign area used for permitting.

  If you’re not sure if the design on paper will do its job in the field, have your project manager produce a simple scaled prototype of the proposed sign shape, and even add scaled graphics, to temporarily set in place and get a good look from all directions prior to final construction.

Big Improvements to Gain Attention! The client had a simple pole sign to start with, but added a brick base and edging to beef up attention. Adding a colorful electronic message center helps draw eyeballs while interacting with prospects 24/7 (sorry I could not capture the LED-lit sign well in the photo). A decorative top also gives passers-by a reason to look.

2) Height

The ground elevation where this sign is installed falls way below the roadway elevation. Although not shown in full in the photo, tall brick columns lift the sign into the normal viewing range of passing traffic.

  Consider the landscape around the sign, rate of traffic speed, and sign codes to judge how high in the air the sign should be. If terrain elevations dip below road level at the sign location, you probably need to have a high base structure to get the sign up within the prime viewing zone. Likewise if speed limits are high, elevating the sign will allow for greater visibility distances.

3) Contrast

  Avoid erecting a stealth sign by making sure the background color contrasts well with the graphics. Also be cognizant of the way shadows from sunlight or spotlighting will fall on the sign, especially if you’re using dimensional letters. Shadows will make signs difficult to read if you don’t do your homework in choosing the right color contrast in the sign design phase.

4) Overall Design

This three-dimensional fish adds a creative touch to the entrance of a retail complex in Ashland. Making your sign an icon always beats “stealth” advertising!

   Be creative! Wearing a boring outfit to the big party isn’t as effective as something snazzier, if you want to draw attention. Same thing with signs: eye-catching designs are what you need out on the street to gather the attention of prospective customers. Think outside the box sign!

5) Lighting/ Electronic Message Component

  Remember that signs get just as much attention at night, and you can ask your sign designer to provide an extra sketch of how the sign will appear when lit if you have night-time visibility concerns. Sometimes face lighting and internal lighting can be combined for the best effect. Many times special sign materials can be used that are one color in daylight, and another at night. Adding an electronic message center to your sign can buy more attention both day and night due to the motion of changeable messages and interesting, eye-catching colors and designs.

Adding digital signage to your Main ID sign, as Puritan Cleaners of Richmond did at their store sites, helps communicate your message plus gives people a reason to look at your sign and brand!

Other articles about SIGN DESIGN:

Custom Electric Sign Guides and Case Studies

Corporate Headquarters Sign Design

Our Approach to Selling Signs, Part 1: Deciding What’s Right

Our Approach to Selling Signs, Part 2: Budgeting

Our Approach to Selling Signs, Part 3: Environment

Our Approach to Selling Signs, Part 4: Viewing Distance & Sight Lines

Our Approach to Selling Signs, Part 5: Demos and Prototypes

Cost of Sign Design

Sign Project Testimonials

Why Can’t I Read My Sign? Article by Mark Hackley, Holiday Signs

What Are Common Lighting Issues with Electric Signs?

Example of a FLUORESCENT-LIT SIGN. These common signs utilize a series of high-output fluorescent tubes mounted either horizontally or vertically within the sign cabinet. Lamps and fixtures can be regularly serviced by sliding the faces aside in cabinet tracking.

3 Sign Lighting Types:

1)Fluorescent

2)Neon

3)LED

Problems with Fluorescent Lit Signage:

IMPROPER LAMP SPACING

Until recent advances in LED technology, most cabinet type signs were populated with fluorescent lighting. Finding an electric sign contractor who understands sign lighting design is important to avoid visual problems down the road. Kind of like the Goldilocks story, you don’t want your sign to be too hot, or too cold, but just right. Sign lamps placed too close together or too close to the face will make hot spots and produce uneven sign lighting.

Conversely, lamps spaced too far apart (over 12”) or too far away from the surface will produce cool spots and make the sign uneven or too dim to read. Fluorescent lamps should always be at least 4” from the sign faces. That’s why flat sign faces need deeper cabinets than signs with pan-formed faces. If your existing sign was poorly designed, retrofitting the faces or lamp configuration can cure the problem.

LIGHTING OUTAGES

Holiday Signs holds weekly production meetings where customer service needs are discussed and planned. I glanced over some recent reports and noticed a few common reasons for fluorescent service calls:

• SIGNS NOT FULLY LIGHTING, FLICKERING, OR COMPLETELY OUT (REQUIRES TROUBLE SHOOTING)

• ISSUES WITH THE TIMER OR PHOTO CELL

• CUSTOMER WOULD LIKE TO REPLACE FLUORESCENT LIGHTING WITH LED

Eventually a fluorescent lamp will burn out, but the average rated life is 12,000 hours, or about 2.75 years of night-time use for the T-12 HO type lamps typically used in exterior sign applications. Lamp sockets and ballasts, and eventually the wiring, will also wear out over time so remember regular maintenance will be required after you purchase the sign. Project managers from your trusted, local sign contractor can assist you in coming up with a good annual budget for typical sign maintenance issues.

Problems with Neon Lit Signage:

Example of a Neon-Lit Sign for a customer in Central Virginia. Neon can be used as shown in an open-tube configuration, or it can be installed inside channel letters and logos to light up the faces or produce halo-effects on the wall behind them.

Neon sign lighting systems were first introduced in the 1920’s, but have recently been trumped by more reliable and energy-efficient LED systems. Neon is a high-voltage system and due to safety concerns, only professional sign technicians or electricians should handle neon installation and repair. Here are some typical reasons for neon service calls:

• SIGNS FLICKER WHEN TURNED ON, THEN GO OUT. (COULD INDICATE BROKEN OR BURNED OUT SECTION OF NEON.)
• SIGN DOES NOT LIGHT AT ALL OR DIMLY LIT (COULD INDICATE A BAD TRANSFORMER.)
• ONE END OF A NEON SECTION IS FINE WHILE THE OTHER END IS OUT OR DIM. (COULD INDICATE YOU NEED TO RE-PUMP GAS OR REPLACE THE NEON TUBE.)

Both neon lighting and incandescent lighting are good candidates for retrofitting to LED, but neon is the best candidate for quick operating and repair cost savings. Holiday Signs frequently upgrades channel letters from neon to LED, and here is a link to a recent case study and also a good article on the topic.

Problems with LED:

Example of LED Lighting used in Channel Letters at Virginia Diner. The Virginia Diner has probably been around as long as neon technology, but owners decided it was time to switch the old, unreliable neon to a more economical sign lighting source-LED.

LED lighting, with an average rating of 100,000 hours (or over 11 years of 24-hour usage), has the longest life of all sign lighting technologies. Rarely will an individual or string of LED’s go out, but sometimes a power supply will fail. When comparing the maintenance and operating costs of other options, there’s no question that LED is the most economical over time and will cause the least problems down the road.

Your brand is important and you should guard against inclinations to go for the cheapest LED products when constructing your signage. To avoid negative appearance issues, its best to use top brand systems like GE or Sloan to name a few. Although they may save some cost, sometimes opting for offshore brands can lead to whites and colors that produce less than expected results when you flick the switch for your signs at night.

Written by Mark Hackley, Account Executive

Holiday Signs, 11930 Old Stage Rd, Chester, VA 23836
(804) 796-9443 www.holidaysigns.com

mhackley@holidaysigns.com  cell:(540) 416-3154

Interested in Answers to Other Sign Questions? Try These:

What are Common Problems with Building-Mounted Letters?

What Can Go Wrong on Sign Projects?

What are the Leading Maintenance Issues with High-Rise Signs?

What are the Problems with Digital Signs?

How Much Does Sign Replacement Cost?

What’s the Cost of Signage Design?

What’s the Cost of Electric Signs?

What’s the Typical Cost of Shopping Center Sign Renovations?

What’s the Average Sign Project Lead Time?

How Much Does a Digital Sign Cost?