Sign Project Testimonials


Project 1- Village Bank, Richmond, Virginia

 bank-case-study-richmond-virginiaFAST-PACED BRANDING
  Village Bank is a community bank that has grown to 15 branches since its start in 1999. With their rapid expansion, including their merger with River City Bank, they have an ongoing need for signage. When they changed their corporate identity, they chose Holiday Signs to translate that image into a new signage program.

  •     Community bank with 15 branches and growing
  •     Needed signage to implement their new logo
  •     Required wide range of indoor & outdoor signage

  “Every time we open a branch, we need a complete sign package,” said Raymond E. (Buddy) Sanders, Sr. Vice-President and COO of Village Bank.

  “Exterior, interior, ATM’s, freestanding, and building mounted…each location requires a wide variety of signage. We needed somebody who could do it all and grow with us too,” he said.




  “Holiday did a great job of turning our registered logo brand into signage and they have a good understanding of exactly what we need when we open a new branch or operations center. Village Bank has rapidly expanded our branch network and we need to have partners we can count on to help us continue that growth.”

  “When it comes to signage, Holiday Signs is our partner,” Buddy said with a smile.




Project 2- American Family Fitness


   There are many options for electric signs and many a Virginia retail company relies on Holiday Signs for guidance in choosing the right options for their unique marketing needs.

  American Family Fitness is Central Virginia’s premier chain of health and fitness clubs. Since their facilities are open 24 hours a day, seven days a week, they wanted to ensure that their bold, family-friendly image was easily recognizable day and night. To keep their image modern and vibrant, they’ve gone through several re-imagings over the last ten years, each time requiring new signage at all of their locations.


  “Holiday Signs has been through three brand changes with us,” said Brian Evans, President of American Family Fitness.

  “They really understand what we need to be successful,” Brian said. “We require both interior and exterior signage and it’s helpful for us to get it all at one place. And because we are open 24 hours a day, we rely on Holiday to make sure that all of our signs are lit and looking good around the clock,” he continued.

  “Our signage program is a big part of our success, and it’s nice to have a partner that we can count on to do a good job in a timely manner and at a fair price.”


American Family Fitness SIGNAGE

Project 3- The Wilton Companies

The Wilton Companies pic 1

  How quickly do people recognize your brand from the street? Also, how many of them remember you after they pass your site? It’s important not to forget your brick and mortar branding as you focus on customer’s on-line experiences with your business.

  The Wilton Companies is a dynamic, full-service real estate firm that owns, develops and manages a diversified portfolio of over 3 million square feet of commercial property in Richmond, Virginia and the Mid-Atlantic region.  They wanted to create an image that not only showed how large and wide-ranging their real estate holdings were, but would also visually tie their properties together.

  •     Over 3 million square feet of commercial real estate
  •     Needed more than signs to unify their brand
  •     Wanted a signage partner to grow with them

The Wilton Companies pic 2

  “Even though we have many diverse properties, we wanted each one to be readily recognizable as a Wilton property,” said Rich Johnson, President and CEO of The Wilton Companies.

  “Holiday Signs was instrumental in implementing our new logo into signage. When we came back and told them about our green accent color band idea, they did a great job of finding ways to bring it to life on many different kinds of buildings.”


  “We’re a growing company,” Johnson adds, “and we need a sign company that we can depend on now and in the future. HolidayThe Wilton Companies pic 3 Signs fits that bill. Their attention to detail and their understanding of our needs has gone a long way to building a successful relationship.”

 The Wilton Companies text box







Project 4- Successful Re-imaging Project in Richmond, Virginia

sign reimaging project program vaHUGE UNDERTAKING
  Pearson Auto Group is a collection of signature auto dealerships in Central Virginia whose product lines include Infiniti, Lincoln Mercury, Honda, Mitsubishi, Hyundai, Dodge and Toyota. They were interested in elevating the Pearson brand in the minds of their customers. They instituted a large scale re-imaging project that included new showrooms, storefronts and signage at all eight of their locations.


  •     Regional group representing several national brands
  •     Wanted to elevate the “Pearson Signature” brand
  •     Integrated a single image over multiple locations

successful reimaging project signage car dealers va md nc dc

  “We wanted to put the Pearson name on equal footing with the national brands that we sell,” said Frank Pearson, President of the Pearson Auto Group.

  “Holiday Signs worked with us as a general contractor of signage, more or less. They waded through all the sign ordinances, worked with our general contractors and coordinated with the national sign companies to maintain brand standards. With all the problems inherent with a project of this magnitude, it was helpful to be able to turn the signage part of our re-imaging over to Holiday. They took care of everything and the new signs look great.”

  “Now our brand is getting exposure,” Pearson continues, “and our customers appreciate the connection between each of our locations. Holiday Signs played a big part in helping us reach that goal.”




Project 5 – Kings Dominion

Kings Dominion Success Story-Signage for Theme Parks
Holiday Signs helps this Virginia Theme Park attract & entertain visitors with custom electric signs.


  Kings Dominion is Central Virginia’s most exciting theme park, with over 50 rides, live family entertainment, a 19-acre water park and the largest collection of roller coasters on the East Coast.  They are constantly adding new attractions and upgrading existing ones and signage for these attractions is a big part of the park experience.

  “We’re in the entertainment business and our signs have to make a big splash,” says Steve Blissert, Manager of Signage & Graphics at Kings Dominion.


  “Holiday Signs does a great job of taking our conceptual 2-D art and it into spectacular 3-D sign installations,” he said, “and they almost always have to do it on a very tight time schedule.”

  “Holiday Signs is well-versed in working with lots of different sign materials and fabrication techniques, which is great for us because of the wide variety of signage needs that we have throughout the park.”

  Signage for theme parks is one of several industry niches that Holiday Signs has worked into over the years. Custom theater signage, and historic theater marquee restoration is another entertainment related specialty.

Contact Holiday Signs About a Custom Sign Project



Project 6- Uppy’s Convenience Stores


  Uppy’s is a chain of convenience stores based in Richmond, Virginia. They faced a big challenge when two super-regional convenience store chains moved into the area and drastically changed their marketplace.

  Uppy’s made the decision to improve their stores to maintain and even grow their market share in this more competitive environment.

  “We had to upgrade our image to keep up with the new competition,” said Steve Uphof, Owner of Uppy’s Convenience Stores. “We reached out to Holiday Signs for help. They came up with a great sign package that made Uppy’s very inviting, both inside and out,” he said.

Uppy's text boxMADE THINGS WORK
   “They did a super job of coordinating with the national sign vendors too. Whatever we needed, whether it was for a large exterior gas sign or interior neon, Holiday figured it out and made it work. We continue to rely on them for signage as we add more stores.”

benefits-of-upgrading-electric-signs-convenience-storesUppys convenience store sign upgrade project


Other Branding Case Studies: an Anniversary



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Branding Grace for All a Historic Theater