Richmond Sign Company Builds Big Signs that Build Big Brands!


The Value of Iconic Signs

Winding Brook & Reynolds

In the same way signs help Coca-Cola and McDonalds set themselves apart as iconic international brands, two area developers have contracted our services to erect iconic signs at their highly visible commercial developments.

The Winding Brook Development, located on I-95 in Hanover County, is becoming a retail hot spot.  Holiday Signs provided an eye-catching entrance monument there several years ago as the new retail center developed. The twenty-seven foot high sign touts a fourteen foot high fiberglass fish promoting the cornerstone tenant, Bass Pro Shops. Two large metal signs mounted to its stone base identify the development as Winding Brook, and along with the big fish sculpture, create an unforgettable icon that provides:


  • Immediate Customer Attraction
  • Long-Term Brand-Building

Collaborating with the developers of Reynolds Crossing, a retail and medical office park off I-64, we created a unique entrance sign. The finished sign, taking the form of a large modern sculpture, conveys the corporate brand and took the ideas and workmanship of a talented staff to complete. A small-scale prototype was produced prior to manufacture so both the customer and the craftsmen understood the ultimate outcome. Being able to manufacture the complex compound curves of the sign’s design elements without a flaw was truly an art that few area sign companies can achieve. The iconic sign:

  • Impacts passengers of 36,000 vehicles daily
  • Impresses millions over its lifetime due to its enduring and eye-catching design

THINK BIG! studies show that the few select brands considered iconic enjoy a 58% top-of-mind awareness for customers versus a 36% awareness for those considered just strong brands.

  • Iconic Brands become “super-familiar” versus just “familiar”
  • “Super-familiar” brands are more likely to be considered for purchase over competing “familiar” brands

Signs as part of a company’s regional branding efforts can become icons very quickly. With over 8 million sets of eyeballs right here in Virginia it pays to think big!


Contact: Mark Hackley,

Account Executive, Holiday Signs  540-416-3154


 Click Here for More Technically Challenging Sign Project



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Consideration of Sunlight and Shadow in Signage Design

Consideration of Viewing Angle in Signage Design

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