For “Sticks Kebob Shop,” we made typefaces heavier than those used in print. Most of the time graphics should be beefed up when used in signage that is viewed from sizable distances compared with print ads and menus. Notice how the main name is a serif font and the secondary wording is sans-serif creating interesting contrast. Also, notice the contrast in outline colors that helps the “Kebob Shop” words stand out even with the huge difference in letter height between the two lines of text.

The sign for Ironbridge Sports Park contains a main header, changeable message component, and shared tenant panel. Contrasting type used for each section helps separate the sign’s three parts, allowing people to focus first on the overall ID and branding, then on current or upcoming features and special events, and tenants. Creative type, shape and colors for the main sign along with a unique structure that ties all the contrasting elements together were key to making this an effective design.

Notice how the colorful and playful “Pediatrics” graphic gets attention from contrasting type on this sign that is shared by several tenants. The specialized typestyle separates the pediatrician’s office from the two other professional offices at the complex. Patients interested in medical services for children immediately recognize the office location, and those not looking for pediatrics quickly disregard it and focus on the other choices thus making “type contrast” an effective wayfinding tool.