Branding Multiple Sites- Part 1: Signs for Regional Industrial Properties Multiple Sites

Part 1- Signs for Regional Industrial Properties

   A Virginia property management firm needed help with branding a client’s industrial parks, and reached out to Signs for some guidance. Amy Marsden with Jones Lang LaSalle (JLL) originally contacted Holiday Signs‘ project manager, Allen Twedt, early last year and Allen met with her on-site at one of their properties in Ashland, Virginia.  JLL is the property manager for a real estate firm in California called IndCor.  IndCor had recently purchased a number of properties in the Baltimore, Northern Virginia, Richmond, and Tidewater areas.

   Approximately 40 properties needed upgraded signage for site identification that met the IndCor signage standards. APPROACH
   Allen did the preliminary surveys and took photos of the existing signs so the Holiday Signs art department could create “before” & “after” layouts for side-by-side comparisons and final approvals.  Holiday Signs was able to explain and show the client that re-facing the existing signs at all of the sites would be much more economical than starting from scratch—approximately 35% of the cost of erecting new signs.

   All the signs are non-illuminated.  We took the existing signs and covered them with ACM panels that we decorated with the IndCor colors.  Many of the locations had tenant panels as well.

   The field surveys were critical so that we could fabricate and decorate the panels in our shop in Chester, Virginia. packaged all the sign components for each region and went from location to location doing the installations.  The crew also did onsite re-painting of the cabinet fillers and base details for a new finished look.

   The customer was so pleased with the concept, delivery time, no permit requirements and overall savings that they didn’t even look for another quote.  This relationship has continued and this week we are installing a $60,000.00 sign package for the same client who purchased a large office/warehouse complex in the White Oak Technology Park in Henrico, Virginia.


If you liked this, here are some more you may like:

Using Dimensional Letters as Your Main Signage

Our Approach to Selling Signs, Part 1: Deciding What’s Right

Our Approach to Selling Signs, Part 2: Budgeting

Our Approach to Selling Signs, Part 3: Environment

Our Approach to Selling Signs, Part 4: Viewing Distance & Sight Lines

Our Approach to Selling Signs, Part 5, Prototypes and Demonstrations



Mark Hackley, Account Executive








Branding multiple sites/ Designers, manufacturers and installers of Custom Architectural Signage/ Sign Systems/ DC MD VA NC