Signs for Wavers
Use Signs for Wavers
24/7 Digital Signage Better Value Than 8/5 Wavers
Recently I asked a young guy at my church what he did for a living and he told me that he was a waver at Little Caesar’s. So I looked up the word “waver” on Wikipedia to see if they have possibly included a definition for those costumed guys and gals that march up and down America’s street corners waving signs for “Pizza” or “Tax Service”. So far the only definition I found is for a town in the Dutch province of North Holland near Amsterdam.
Ever wonder how cold they must get out there waving those signs and plastic torches in the bitter, freezing January weather environment of Virginia? Today’s “real-feel” temps were fifteen below zero, yet wavers were out there drumming up the attention of impulse buyers needing a quick fix from Little Caesar’s or help with their income taxes.
Surprisingly funds needed to keep these enthusiastic characters at their posts usually costs more than the monthly investment required for a full-color electronic message center! Plus digital signs erected at busy corners can’t get injured or killed as they roll through their series of eye-catching promotions that reach thousands of people a day. Why not use signs for wavers??
The fact that wavers are out there working year after year demonstrates the effectiveness of putting salesmen on the street, but digital signage offers so much more functionality:
- Extremely low cost per thousand advertising impressions;
- An unlimited number of message changes without the labor and physical challenges associated with wavers or copy changes on traditional reader boards;
- Variable messages that allow you the flexibility to communicate timely information as well as public service information or other items of public interest;
- These signs can quickly “brand” your business site in the community (you can take stock in that);
- Act as your “Salesman on the Street” attracting new customers to your business location and they don’t call in sick or take vacations;
- Ability to schedule content and operate multiple signs at multiple locations from a central computer.
As people consider all the advantages of digital LED signs, wavers may soon become obsolete!
- Could installing an electronic message system at your business make better sense than other options for your marketing mix? We can help you determine if you have the right location
and traffic count to make purchasing one a no-brainer.
Most times a business can slightly reduce its old-style, less effective advertising expenses and add bright and effective digital media for the same cost or less.
- Would a comparison of your current ad budget versus a budget with electronic messaging be helpful? We can help you look at that.
Many thanks to Anthony B., the statue-of-liberty-guy (A.K.A. Waver).
Richmond, Va sign contractor, erector, installers, maintenance, designers, fabricators, companies, shops,
vendors, suppliers, painters, Daktronics, Watchfire, dealers, sign equipment leasing, message boards