SIGN VIEWING ANGLE FOR WALL MOUNTED SIGNS

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UNDERSTANDING VIEWING ANGLES FOR WALL MOUNTED SIGNS AND LETTERS

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Both examples work fine for more straight-on viewing, but as soon as the viewers travel left or right of each store entrance, only the store on the left’s sign will still be readable. As always, simpler is better!

 

REAL LIFE CONDITIONS

Understanding viewing angles is important for marketers who want people to see their brand out in real life, (where most of us still travel and shop!) Horizontal viewing angle is the area of view in which your sign can be easily read from points left to right. The horizontal viewing angle gets wider the farther you move away from the sign, therefore vehicular traffic passing on a main roadway parallel to the sign will have a greater viewing distance than pedestrians or vehicles in the parking area passing right by the front of the store. This is important to remember because while your sign may be legible from the road to lure traffic in, when they get to the row of stores where they thought you were, they have a difficult time picking up your sign closer in because of the narrower viewing angle.

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Horizontal Viewing Angles of two stores. The store on the left utilizes fewer words and uses a wide-stroke font that makes it much clearer than the other example as customers approach from either side of the store entrances.

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SIMPLER IS ALWAYS BETTER

The simple design elements of “wide strokes” and “getting to the point” are in a nutshell, the formula for good, readable channel letters that have good color contrast between sign and wall.

The two examples above demonstrate designs that have adequate horizontal viewing angles from the main road, but only one continues to be readable from close quarters. The reasons for the difference go back to the basic formula of wordiness and stroke width. The one with the widest viewing angle uses a font with a wide stroke and minimal words. The other uses a narrow stroke font and crowds too many words together on one line. As you approach this sign from angles other than straight-on, the letters eventually run together, making it ineffective in getting the attention required.

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Sometimes the design you see on paper can be different from the final product hanging on the wall. It’s important to use a sign company that understands
real-life customer viewing conditions.

 

 

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Mark Hackley is an Account Manager for Holiday Signs, (804) 796-9443

 

SIGN VIEWING ANGLE FOR WALL MOUNTED SIGNS