UNDERSTANDING VIEWING ANGLES FOR WALL MOUNTED SIGNS AND LETTERS
REAL LIFE CONDITIONS
Understanding viewing angles is important for marketers who want people to see their brand out in real life, (where most of us still travel and shop!) Horizontal viewing angle is the area of view in which your sign can be easily read from points left to right. The horizontal viewing angle gets wider the farther you move away from the sign, therefore vehicular traffic passing on a main roadway parallel to the sign will have a greater viewing distance than pedestrians or vehicles in the parking area passing right by the front of the store. This is important to remember because while your sign may be legible from the road to lure traffic in, when they get to the row of stores where they thought you were, they have a difficult time picking up your sign closer in because of the narrower viewing angle.
SIMPLER IS ALWAYS BETTER
The simple design elements of “wide strokes” and “getting to the point” are in a nutshell, the formula for good, readable channel letters that have good color contrast between sign and wall.
The two examples above demonstrate designs that have adequate horizontal viewing angles from the main road, but only one continues to be readable from close quarters. The reasons for the difference go back to the basic formula of wordiness and stroke width. The one with the widest viewing angle uses a font with a wide stroke and minimal words. The other uses a narrow stroke font and crowds too many words together on one line. As you approach this sign from angles other than straight-on, the letters eventually run together, making it ineffective in getting the attention required.
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Mark Hackley is an Account Manager for Holiday Signs, (804) 796-9443
SIGN VIEWING ANGLE FOR WALL MOUNTED SIGNS