6 BENEFITS OF AN ELECTRONIC SIGN RICHMOND
PART ONE- MAKING COMMUNITY CONNECTIONS
PARTNERING WITH YOUR COMMUNITY
Puritan Cleaners has been named Richmond’s Best Dry Cleaner for over 20 consecutive years. This well known retailer helps local communities surrounding each of its 13 locations with a line-up of special programs and events throughout the year. One such program is Coats for Kids. The Coats for Kids program, now in its 26th year, is one of many ways the dry-cleaning chain gets involved with the community, making a big impact on store traffic, public relations, and help for those in need. As the temperatures fall here in Virginia, many children will soon benefit from the winter gear donated by Puritan’s many customers and community friends.
When a successful business like Puritan links up with a strong cause like Coats for Kids, positive things happen. Cause marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a not-for-profit organization for mutual benefit. “Cause marketing is a good way for any business to differentiate its brand by linking it to something more human,” says Kellie McElhaney, author of the book Just Good Business, who says that stories trump facts when it comes to social marketing. Most people can relate with community awareness stories and messages about children in need. Seeing these types of community calls to action makes most people want to participate with the brand that promotes such good will.
ELECTRONIC SIGNS HELP
Digital electronic signs can help businesses like Puritan Cleaners promote their causes, and are the best way to attract the attention of thousands of people a day passing by their stores. “We have enjoyed the flexibility of our three electronic message boards. In addition to the great visibility and clear messaging, we really have enjoyed the the ability to change our signs remotely as events occur. Communicating our message, including Coats For Kids, has never been easier,” explains our customer, Norman Way, Director of Operations of Puritan Cleaners.
The ability to post full-color animated ads over and over each day to the passing public helps businesses stay in touch with their existing base and inform newcomers about their services, while at the same time share the needs of community partners. Talk about return on investment! Ask the little girl on her way to school this winter about the value of digital messaging that inspired the donation of her warm winter coat!
Photos: Top- Electronic Signage at Puritan’s Boulevard location; Bottom- Mike Bragg, Puritan Cleaner’s Customer Service Rep collecting coats for kids.
READ ALL 6 BENEFITS OF DIGITAL SIGNS ARTICLES HERE:
- Part 1- They Connect With The Community
- Part 2- They Can Be Paid For By Your Vendors
- Part 3- They Grab Attention of the Masses
- Part 4- They Allow You to Own the Media Channel
- Part 5- They Have a Long Track Record of Getting Attention
- Part 6- Use Them for Promoting Loss Leaders
- If you are a resident of the Richmond, Virginia area wanting to help Puritan Cleaners with their awesome Coats for Kids program, please click here: HELP PURITAN’S COATS FOR KIDS PROGRAM
- If you are interested in seeing how digital signs can help your business help the community in 2014, CLICK HERE
Electronic Sign Richmond Virginia