College Signage-Is Your Good Brand Shining Bright All Over Campus or Just on the Website?

Sometimes you wonder why some meant-to-be permanent signs are made of painted wood or PVC. Would you buy a car made of plywood or PVC? But sometimes even painted metal signs can fail before their time when improper coatings are used. The fabrication and paint shop at Holiday Signs understands proper surface preparation, correct primers, finish coats, drying time needed between coats, etc.  We recently upgraded some deteriorating wayfinding signs for Eastern Mennonite University. The previous campus sign system consisted of old metal signs that were chalking and fading and they just didn’t convey the organization’s brand. Prospective students and their parents could see and feel a great brand when researching the college on-line, but had the potential to lose that warm and fuzzy feeling when on the real-life campus. A big part of that branding confusion was due to campus signage in need of a makeover.

 

After several meetings with the marketing and facilities directors, we helped jump-start the project and implemented a program of new traffic directional pylons around campus. After that we helped initiate prototype building identification signs, which were simple painted post and panel type markers. Working with their graphic designer, we then upgraded their campus light pole banners and have helped with large banners for their athletic department. Occasionally the college has a special project that we become involved with. I remember a project for a garden space where we provided historical markers, all with the consistent brand of the rest of their new signage system. We recently presented some good ideas to implement digital messaging at their student center and always enjoy working with all of the good people at the university. The new signage is constructed of painted aluminum and finished with exactly the same type of rugged paint as the automotive finish on a new car. I am very confident they will be around for a long time before needing an upgrade.

Eastern Mennonite is just one of our many educational clients. We help many colleges and universities in Virginia and North Carolina including Shenandoah   University, Ferrum College, Lord Fairfax Community College, the University of Richmond, Virginia Commonwealth University, The University of Mary Washington, The College of William and Mary and many other state and private schools. Holiday Signs is part of the collaborative business program of the Council of Independent Colleges in Virginia (CICV). 

 

Contact Mark Hackley, Account Executive at Holiday Signs: (540)416-3154

www.holidaysigns.com

 

• COLLEGE DEVELOPMENT DEPARTMENT CUSTOM DONOR WALLS AND SPECIAL DONOR RECOGNITION PROJECTS
• COLLEGE POLE BANNER SYSTEMS
• COLLEGE WAYFINDING SIGNAGE PACKAGES
• CHANNEL LETTERS FOR 24-HOUR COLLEGE BUILDING IDENTIFICATION
• CAMPUS LIGHTING MAINTENANCE
• ELECTRONIC MESSAGE CENTERS FOR COLLEGE COMMUNICATIONS AND SAFETY PROGRAMS
• SIGNAGE FOR ATHLETICS
• CUSTOM MARKERS AND PLAQUES
• INTERIOR SIGNAGE