Benefits of Digital Signs- Great Bait for Big Fish Choosing the Right Lure In the retail industry, electronic signage designed to capture the eyes of drive-by audiences gives business owners and marketers the ability to build loyalty and brand awareness, enhance customer experiences, and drive financial outcomes. A recent study by Point of Purchase Advertising […]
About Mark Hackley
This author has yet to write their bio.Meanwhile lets just say that we are proud Mark Hackley contributed a whooping 193 entries.
Entries by Mark Hackley
Does Wayfinding Improve Patient Satisfaction? 7 WAYS TO IMPROVE PATIENT SATISFACTION These days, hospitals are concerned with the overall patient experience, especially patient satisfaction, as it relates to positive branding and marketing. Since patient feedback also affects levels of government reimbursement, patient satisfaction is a timely and important issue for healthcare marketing professionals to seriously consider. […]
Time for a Company Sign Inspection? I attended a marketing seminar yesterday where they were discussing effective direct mail campaigns. They mentioned you have one second to affect the decision of a potential customer as they look at your mail piece with their hand over the trash can. That means you really have to […]
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- How to Restore Old Theater Marquees?June 15, 2015 - 1:16 PM
How to Restore Old Theater Marquees? How Signage Restores the Glamour of Virginia’s Downtowns NEON NICHE Historic marquee sign restoration at theaters is one of the few remaining applications for neon lighting and signs, which is gradually being replaced by greener LED lighting technology. “This could be the last big neon job we’ll do,” […]
- How to Rebrand a Shopping Center?June 11, 2015 - 3:36 PM
How to Rebrand a Shopping Center? GLAMOUR LOST? If your shopping center’s signs have been around more than ten years, this article may help you ponder a sign renovation project. Replacing or upgrading signage at shopping centers is a good way to turn humdrum entrances and storefronts into dazzling attractions. Styles change and weather […]
- How to Buy an Electric Sign?June 11, 2015 - 9:58 AM
How to Buy an Electric Sign? Part 1: Deciding What’s Right when Choosing Signage A PROCESS On any given day, our project managers are working on a variety of sign types. I walked through our Chester shop and among the many projects in production, I noticed a set of custom channel letters for a […]