RISK-FREE DIGITAL MESSAGING PART ONE- CONSIDERING THE VARIABLES There’s a difference between marketing a business on Main Street in Waynesboro, Virginia and Broad Street in Richmond. Ask the marketing managers of any regionally focused retail chain and they will agree that each of their store locations has its own recipe for the right marketing mix. […]
ROANOKE REGIONAL AIRPORT Airport Wayfinding Signs Lionberger Construction of Roanoke, Virginia chose Holiday Signs to provide the wayfinding signs for the Roanoke Regional Airport Improvements Project in Roanoke. Airport official Sherry Wallace said one of the biggest issues of their passengers was not being able to find the restrooms. The estimated $3.1 million renovation project […]
CASE STUDY:ENERGY EFFICIENT SIGNAGE Signage Renovation at The Hotel John Marshall, Richmond, VA Many times a building becomes a landmark because of the sign that’s on top of it. In Richmond, Virginia, that’s the case with the Hotel John Marshall. Several years ago, the once grand sixteen story icon had all but faded into […]
When Do I Need Prototypes? click for more technical case studies Three Benefits of Sign Prototypes for High-Rise Applications Designing signs for high-rise applications and attaching them to buildings is not a typical capability of the average sign company. Technically speaking, there are few sign companies in Virginia that can truly handle the […]
Strip Malls, Shopping Centers need Design to Survive June 27, 2013 by The Gaines Group – Harrisonburg Studio Storefront sign renovations at shopping centers seems to be a hot topic in Virginia. At Holiday Signs, we seem to always have a shopping center sign rehab in the shop. It reminds me of the nurse at the […]
HOW CAN LIGHTING TURN TRAFFIC INTO CUSTOMERS? A Look at Sign Illumination Choices “Signage communicates through both conscious and non-conscious processes. Indeed signage may not only convey information and impressions – it may even persuade through non-conscious processing of design attributes,” says a recent University of Cincinnati study by Dr. James J. Kellaris and James […]
A LANDMARK ELECTRIC SIGN RENOVATION PROJECT Signage Renovation at Hotel John Marshall, Richmond, VA Many times a building becomes a landmark because of the sign that’s on top of it. In Richmond, Virginia, that’s the case with the Hotel John Marshall. Several years ago, the once grand sixteen story icon had all but faded […]
WAYFINDING SYSTEMS: One of the Functional Mechanical Systems of Facilities In the mid-1980’s, I worked as an engineering technician within the Facilities Management Department of the National Naval Medical Center in Bethesda, Maryland. That’s the hospital that has the 20-story tower that Franklin Roosevelt drew a conceptual sketch for on a napkin as he […]
SIGNAGE-The Most Visible Element of Branding In a way it’s like clothing. Signage is like clothing. If clothing brands the individual, then signage brands the organization. Buildings: naked arrangements of architectural elements. But what’s in the building? Enter branding. What makes up the heart of the organization; or on a larger scale, the chain, […]
It’s not the Buns, it’s the Burger! How to utilize one of the best tools in your marketing toolbox: The Electronic Message Center This article was written for those employing digital advertising within the retail financial services industry, but uses an example of how to sell a hamburger to illustrate effective advertising with digital […]
How to Restore Old Theater Marquees? How Signage Restores the Glamour of Virginia’s Downtowns NEON NICHE Historic marquee sign restoration at theaters is one of the few remaining applications for neon lighting and signs, which is gradually being replaced by greener LED lighting technology. “This could be the last big neon job we’ll do,” […]
How to Rebrand a Shopping Center? GLAMOUR LOST? If your shopping center’s signs have been around more than ten years, this article may help you ponder a sign renovation project. Replacing or upgrading signage at shopping centers is a good way to turn humdrum entrances and storefronts into dazzling attractions. Styles change and weather […]
How to Buy an Electric Sign? Part 1: Deciding What’s Right when Choosing Signage A PROCESS On any given day, our project managers are working on a variety of sign types. I walked through our Chester shop and among the many projects in production, I noticed a set of custom channel letters for a […]