DIGITAL SIGNS WORK- Since I am involved in custom electric signage sales, I drive all over the state of Virginia, or is it more proper to say the Commonwealth of Virginia? At any rate, as I drive everywhere I notice many areas with pockets of digital signs. (Some people call them electronic signs and some […]
CREATING MAXIMUM EXPOSURE CASE STUDY: HOW TO GET SIGN PERMITS AND STILL GET NOTICED High Visibility In 2012 Holiday Signs created customized branding for a new branch of Pioneer Bank in Charlottesville, Virginia. This year the Stanley-based company expanded into Ruckersville and called on us again for signage. The bank’s new site had outstanding […]
Fresh is Good for Superior Signs! You know you wouldn’t buy spinach or lettuce or any other kind of fresh fruits or vegetables that were withered and brown. In fact, if the produce section was always displaying faded and wilted items, I’m sure you’d find another grocery store. The same goes for signs. Superior signs, […]
CASE STUDY: LUCY CORR VILLAGE How New Signs Are Repositioning a Virginia Retirement Community FRIENDS FROM THE PAST Over the last ten years, Holiday Signs had been helping the Lucy Corr Retirement Village with many small sign projects, usually for free or at cost to support their mission. So when a bigger marketing project […]
THE VALUE OF RED I was watching the last game of the 2013 World Series at Chili’s last night. As I entered the door of the restaurant I walked under a huge, bright red pepper icon that captured my attention from the highway just before turning into the parking lot. I was lucky to […]
HALO-LIT AND PUSH-THROUGH GRAPHICS How Edge-Lighting Helped Position Two Virginia Brands In sign design, there are many ways to customize or differentiate a branding message. Through the design process, Holiday Signs regularly consults with its clients to formulate the best sign designs to match their intended brand positioning. Most of our clients want their valuable […]
CASE STUDY: VIRGINIA REPERTORY THEATER, Virginia Marquee Sign Restoration How Signage Restores the Glamour of Virginia’s Downtowns Historic marquee sign restoration at theaters is one of the few remaining applications for neon lighting and signs, which is gradually being replaced by greener LED lighting technology. “This could be the last big neon job […]
WOULD YOU LIKE TO INCREASE YOUR TENANTS’ VISIBILITY? Savvy developers are employing Electronic Message Centers to grow their customer base and drive traffic to their tenants’ stores. Holiday Signs recently added two large full-color Electronic Message Centers (EMC’s) to an existing double-faced entrance pylon at Towne Center West, a Lifestyle Center owned by Breeden […]
What is the “Cocooning Effect?” If You Care About Branding, You Need to Know What is it about the feelings we get when we’re in a comfort zone? Consider this situation: We need to be at an evening meeting at a building on a campus we’ve never been to before and it’s raining. […]
ADDING MESSAGE BOARDS TO SIGNS Why Digital is the Best Choice… ADDING MESSAGE BOARDS TO SIGNS Have you ever made a spontaneous retail purchase? I recently bought a dozen roses for my wife from a retailer I never knew because a digital sign told me they were on sale and it happened to be our […]
How to Restore Old Theater Marquees? How Signage Restores the Glamour of Virginia’s Downtowns NEON NICHE Historic marquee sign restoration at theaters is one of the few remaining applications for neon lighting and signs, which is gradually being replaced by greener LED lighting technology. “This could be the last big neon job we’ll do,” […]
How to Rebrand a Shopping Center? GLAMOUR LOST? If your shopping center’s signs have been around more than ten years, this article may help you ponder a sign renovation project. Replacing or upgrading signage at shopping centers is a good way to turn humdrum entrances and storefronts into dazzling attractions. Styles change and weather […]
How to Buy an Electric Sign? Part 1: Deciding What’s Right when Choosing Signage A PROCESS On any given day, our project managers are working on a variety of sign types. I walked through our Chester shop and among the many projects in production, I noticed a set of custom channel letters for a […]