Entries by Mark Hackley

How to Get Sign Permits- Getting the Most Signs Allowed

CREATING MAXIMUM EXPOSURE CASE STUDY: HOW TO GET SIGN PERMITS AND STILL GET NOTICED   High Visibility  In 2012 Holiday Signs created customized branding for a new branch of Pioneer Bank in Charlottesville, Virginia. This year the Stanley-based company expanded into Ruckersville and called on us again for signage. The bank’s new site had outstanding […]

Superior Signs in VA!

Fresh is Good for Superior Signs! You know you wouldn’t buy spinach or lettuce or any other kind of fresh fruits or vegetables that were withered and brown. In fact, if the produce section was always displaying faded and wilted items, I’m sure you’d find another grocery store. The same goes for signs. Superior signs, […]

How a Virginia Retirement Community Improved its Image with Signs

CASE STUDY: LUCY CORR VILLAGE How New Signs Are Repositioning a Virginia Retirement Community   FRIENDS FROM THE PAST Over the last ten years, Holiday Signs had been helping the Lucy Corr Retirement Village with many small sign projects, usually for free or at cost to support their mission. So when a bigger marketing project […]

The Value of Red

  THE VALUE OF RED  I was watching the last game of the 2013 World Series at Chili’s last night. As I entered the door of the restaurant I walked under a huge, bright red pepper icon that captured my attention from the highway just before turning into the parking lot. I was lucky to […]

How Can Specialty Sign Lighting Techniques Help Position Your Brand?

HALO-LIT AND PUSH-THROUGH GRAPHICS How Edge-Lighting Helped Position Two Virginia Brands   In sign design, there are many ways to customize or differentiate a branding message. Through the design process, Holiday Signs regularly consults with its clients to formulate the best sign designs to match their intended brand positioning. Most of our clients want their valuable […]

Virginia Marquee Sign Restoration in Richmond’s Downtown

CASE STUDY: VIRGINIA REPERTORY THEATER, Virginia Marquee Sign Restoration How Signage Restores the Glamour of Virginia’s Downtowns        Historic marquee sign restoration at theaters is one of the few remaining applications for neon lighting and signs, which is gradually being replaced by greener LED lighting technology. “This could be the last big neon job […]

Would You Like to Increase Your Tenants’ Visibility?

WOULD YOU LIKE TO INCREASE YOUR TENANTS’ VISIBILITY? Savvy developers are employing Electronic Message Centers to grow their customer base and drive traffic to their tenants’ stores.   Holiday Signs recently added two large full-color Electronic Message Centers (EMC’s) to an existing double-faced entrance pylon at Towne Center West, a Lifestyle Center owned by Breeden […]

What is the Cocooning Effect?

What is the “Cocooning Effect?” If You Care About Branding, You Need to Know     What is it about the feelings we get when we’re in a comfort zone? Consider this situation: We need to be at an evening meeting at a building on a campus we’ve never been to before and it’s raining. […]