SIGN DESIGN AND EFFECTIVE CONTRAST Part 1- Color Contrast From a recent survey of our newsletter subscribers, here are the top 3 reasons sign buyers within a 150-mile radius of Richmond, VA purchase electric signs: -Attraction of customers -Stand Out Over Local Competitors -Customer Interaction with Brand Since the top reasons customers invest in […]
How Much Do Electronic Signs Cost? Article by Mark Hackley, Holiday Signs Contact: mhackley@holidaysigns.com GOOD QUESTION How much do electronic signs cost? Dave Elmore, owner of Bookkeeping and Management Systems in Central Virginia, says he has over 300 business clients and not a single one has a line item for signage. Similarly most of our […]
OPTING FOR GREEN SIGN TECHNOLOGY Part Two- Green Options for Neon: Flexible LED and Capital Ale House Branding SUSTAINABLE SIGN LIGHTING Energy efficiency is an important element of sustainable design. When considering signage for new buildings or renovating signs at older ones, always take into account the extreme energy efficiency of LED. 94% […]
CASE STUDY: LARGE SIGN STRUCTURES Signage Renovation at The Hotel John Marshall, Richmond, VA Many times a building becomes a landmark because of the large sign structures on top. In Richmond, Virginia, that’s the case with the Hotel John Marshall. Several years ago, the once grand sixteen story icon had all but faded into the […]
ARE DIGITAL SIGNS EFFECTIVE ??? Part 3- Blast Your Message to the Masses: Green Top Sporting Goods, Ashland, VA Regional Icon If you have ever asked the question: “Are digital signs effective?” then read on… Green Top Sporting Goods has been a destination for hunting and fishing enthusiasts since 1947. Incredibly, with several national big […]
Meanwhile… You own and operate a store or two in Virginia. One of your toughest challenges is developing a steady flow of customers year round. You’re hoping your newly restructured marketing mix does the job in getting more bodies into the aisles. Your radio advertising’s morning drive campaign just broadcast two 30-second ads. One of […]
Sometimes you wonder why some meant-to-be permanent signs are made of painted wood or PVC. Would you buy a car made of plywood or PVC? But sometimes even painted metal signs can fail before their time when improper coatings are used. The fabrication and paint shop at Holiday Signs understands proper surface preparation, correct primers, […]
OPTING FOR GREEN SIGN TECHNOLOGY Part One- Sustainability Considerations in the Early Stages of a Sign’s Life-Cycle Normally when you think of sustainability and signs, electric power reduction in lighting first comes to mind. Over and above the usual LED lighting upgrades and considerations of solar power supply alternatives, there are two basic elements […]
So how does a meeting last night in Harrisonburg, Virginia about Civil War literature connect in with sign colors? Let me explain. I often attend the Shenandoah Valley Civil War Round Table (an informal group of people sharing a common interest in Civil War topics who meet on the second Monday of every other month […]
6 BENEFITS OF DIGITAL SIGNS Part 2- Co-Op Ads VA We love the opportunity to help retailers sell their products and services with digital signs. Manufacturers also love to help push their products and offer creative programs to reimburse retailers for promoting their brand. Co-op ads VA FREE MONEY FOR DIGITAL ADVERTISING SIGNS Cooperative advertising […]
How to Restore Old Theater Marquees? How Signage Restores the Glamour of Virginia’s Downtowns NEON NICHE Historic marquee sign restoration at theaters is one of the few remaining applications for neon lighting and signs, which is gradually being replaced by greener LED lighting technology. “This could be the last big neon job we’ll do,” […]
How to Rebrand a Shopping Center? GLAMOUR LOST? If your shopping center’s signs have been around more than ten years, this article may help you ponder a sign renovation project. Replacing or upgrading signage at shopping centers is a good way to turn humdrum entrances and storefronts into dazzling attractions. Styles change and weather […]
How to Buy an Electric Sign? Part 1: Deciding What’s Right when Choosing Signage A PROCESS On any given day, our project managers are working on a variety of sign types. I walked through our Chester shop and among the many projects in production, I noticed a set of custom channel letters for a […]