Use Signs for Wavers 24/7 Digital Signage Better Value Than 8/5 Wavers Recently I asked a young guy at my church what he did for a living and he told me that he was a waver at Little Caesar’s. So I looked up the word “waver” on Wikipedia to see if they have possibly included […]
CREATING MAXIMUM EXPOSURE- PART 2 CASE STUDY: FLOOR & DECOR, RICHMOND, VA SIGNAGE BEFORE & AFTER- See how enhancing a sign’s structure can gain more attention and stay within code. BEFORE AFTER Prominent, Eye-Catching Signs Were Essential Code allowances related to sign area usually involve the calculations of the area of the sign graphics as […]
INVEST IN “POINT-OF-DECISION” MARKETING EQUIPMENT TO INCREASE IMMEDIATE AND LONG-TERM SALES Perhaps an Electronic Message Center (EMC) is the best piece of capital equipment a retail business should consider for 2014. Why? “Point-of-decision” marketing is a way retailers can restore declining revenue and improve sales of high-margin transactions. Here are some of the top reasons […]
6 WAYS TO INCREASE HOLIDAY SALES WITH DIGITAL SIGNS Ways to Increase Sales with Digital Signs by Mark Hackley, Account Executive This year will bring retailers many more tech-savvy buyers, more inclined to read a computer screen than a newspaper or magazine, mostly into bright, eye-catching and ever-changing movements of a fast-paced world. That’s why […]
How Much Does an Electronic Sign Cost? Article by Mark Hackley, Holiday Signs Contact: mhackley@holidaysigns.com GOOD QUESTION How much does an electronic sign cost? Good question. Dave Elmore, owner of Bookkeeping and Management Systems in Central Virginia, says he has over 300 business clients and not a single one has a line item for signage. […]
BRANDING OPERATION SMILE Virginia Beach, VA BRAND VISIBILITY IS IMPORTANT FOR ORGANIZATION’S SUCCESS Operation Smile recently moved its Global Headquarters from Norfolk to Virginia Beach, Virginia, and was looking for a solution to identify and brand the new location. “The building attracts supporters, volunteers and visitors daily, so it was important that people easily […]
I hate it when Daylight Savings Time ends each Fall. The days get so seemingly short. Then, as it starts getting much colder at the same time, the real depression of winter sets in. But guess what? People still shop after 5PM. As the sun sets earlier and earlier it starts getting dark around the […]
6 BENEFITS OF AN ELECTRONIC SIGN RICHMOND PART ONE- MAKING COMMUNITY CONNECTIONS Electronic Sign Richmond- An electronic sign can help a business realize big gains in many ways. One way is providing an effective medium for promoting a corporate cause to the public. PARTNERING WITH YOUR COMMUNITY Puritan Cleaners has been named Richmond’s Best Dry […]
What’s the Ballpark Price of Digital Signs ? Article by Mark Hackley, Holiday Signs Contact: mhackley@holidaysigns.com GOOD QUESTION What’s the ballpark price of digital signs? Good question. Dave Elmore, owner of Bookkeeping and Management Systems in Central Virginia, says he has over 300 business clients and not a single one has a line item for […]
A LANDMARK SIGNAGE RESTORATION PROJECT: Hotel John Marshall, Richmond GRANDEUR REVIVAL Many times a building becomes a landmark because of the sign that’s on top of it. In Richmond, Virginia, that’s the case with the Hotel John Marshall. Several years ago, the once grand sixteen story icon had all but faded into the background […]
How to Restore Old Theater Marquees? How Signage Restores the Glamour of Virginia’s Downtowns NEON NICHE Historic marquee sign restoration at theaters is one of the few remaining applications for neon lighting and signs, which is gradually being replaced by greener LED lighting technology. “This could be the last big neon job we’ll do,” […]
How to Rebrand a Shopping Center? GLAMOUR LOST? If your shopping center’s signs have been around more than ten years, this article may help you ponder a sign renovation project. Replacing or upgrading signage at shopping centers is a good way to turn humdrum entrances and storefronts into dazzling attractions. Styles change and weather […]
How to Buy an Electric Sign? Part 1: Deciding What’s Right when Choosing Signage A PROCESS On any given day, our project managers are working on a variety of sign types. I walked through our Chester shop and among the many projects in production, I noticed a set of custom channel letters for a […]