Entries by Mark Hackley

Signs for Wavers

Use Signs for Wavers 24/7 Digital Signage Better Value Than 8/5 Wavers Recently I asked a young guy at my church what he did for a living and he told me that he was a waver at Little Caesar’s. So I looked up the word “waver” on Wikipedia to see if they have possibly included […]

Understanding Your Sign Code for Maximum Branding

CREATING MAXIMUM EXPOSURE- PART 2 CASE STUDY: FLOOR & DECOR, RICHMOND, VA SIGNAGE BEFORE & AFTER- See how enhancing a sign’s structure can gain more attention and stay within code. BEFORE                                                                                                                                         AFTER Prominent, Eye-Catching Signs Were Essential Code allowances related to sign area usually involve the calculations of the area of the sign graphics as […]

EMC’s- Best Way to Motivate Retail Shoppers in 2014

INVEST IN “POINT-OF-DECISION” MARKETING EQUIPMENT TO INCREASE IMMEDIATE AND LONG-TERM SALES Perhaps an Electronic Message Center (EMC) is the best piece of capital equipment a retail business should consider for 2014. Why?  “Point-of-decision” marketing is a way retailers can restore declining revenue and improve sales of high-margin transactions.  Here are some of the top reasons […]

6 WAYS TO INCREASE SALES WITH DIGITAL SIGNS THIS HOLIDAY

6 WAYS TO INCREASE HOLIDAY SALES WITH DIGITAL SIGNS Ways to Increase Sales with Digital Signs by Mark Hackley, Account Executive This year will bring retailers many more tech-savvy buyers, more inclined to read a computer screen than a newspaper or magazine, mostly into bright, eye-catching and ever-changing movements of a fast-paced world. That’s why […]

How Much Does an Electronic Sign Cost?

How Much Does an Electronic Sign Cost? Article by Mark Hackley, Holiday Signs   Contact: mhackley@holidaysigns.com GOOD QUESTION  How much does an electronic sign cost? Good question. Dave Elmore, owner of Bookkeeping and Management Systems in Central Virginia, says he has over 300 business clients and not a single one has a line item for signage. […]

How a Virginia Organization is Turning Eyeballs into Smiles!

BRANDING OPERATION SMILE Virginia Beach, VA   BRAND VISIBILITY IS IMPORTANT FOR ORGANIZATION’S SUCCESS Operation Smile recently moved its Global Headquarters from Norfolk to Virginia Beach, Virginia, and was looking for a solution to identify and brand the new location. “The building attracts supporters, volunteers and visitors daily, so it was important that people easily […]

Don’t Forget: Customers Come Out at Night

I hate it when Daylight Savings Time ends each Fall. The days get so seemingly short. Then, as it starts getting much colder at the same time, the real depression of winter sets in. But guess what? People still shop after 5PM. As the sun sets earlier and earlier it starts getting dark around the […]

6 BENEFITS OF AN ELECTRONIC SIGN RICHMOND

6 BENEFITS OF AN ELECTRONIC SIGN RICHMOND PART ONE- MAKING COMMUNITY CONNECTIONS Electronic Sign Richmond- An electronic sign can help a business realize big gains in many ways. One way is providing an effective medium for promoting a corporate cause to the public. PARTNERING WITH YOUR COMMUNITY Puritan Cleaners has been named Richmond’s Best Dry […]

What’s the Ballpark Price of Digital Signs ?

What’s the Ballpark Price of Digital Signs ? Article by Mark Hackley, Holiday Signs   Contact: mhackley@holidaysigns.com GOOD QUESTION  What’s the ballpark price of digital signs? Good question. Dave Elmore, owner of Bookkeeping and Management Systems in Central Virginia, says he has over 300 business clients and not a single one has a line item for […]