HARPER’S MILL, CHESTERFIELD, VA Development Signs that are Branding a Community Several years ago Holiday Signs became involved with constructing the development signs for the Harper’s Mill community in Chesterfield, a neighborhood that markets its natural setting. The unique entrance signage has become an iconic feature at the entrance to the large subdivision with […]
6 GOOD REASONS FOR NEON TO LED CONVERSIONS Retrofit Neon Signs to LED to Save Money & Go Green Brand image is the overall impression in a consumer’s mind formed from all sources, including electric signs. The purpose of any branding sign is to draw attention to the brand in a positive way, but […]
Rockwood Square Shopping Center How Small Features add Big Punch to Signage and Retail Repositioning We worked with AREA Properties, LLC of Rockville, Maryland, who recently renovated the Rockwood Square Shopping Center in Chesterfield County, Virginia. Prior to its makeover, the center had a high vacancy rate, but after all the renovations it is […]
RISK-FREE DIGITAL MESSAGING PART 3- SOURCE FOR DIGITAL SIGN CONTENT MARKETING If you’re like most people in business these days, you see value in content marketing. Consider the following 2013 trends: $118.4 billion will be spent on content marketing in 2013. (Brafton Editorial) 90% of businesses use content marketing. (B2B Marketing Insider) 77% of […]
Channel Letters: Effective versus Ineffective Design Part 2- Consideration of Sign Viewing Angle The simple design elements of “wide strokes” and “getting to the point” are in a nutshell, part of the formula for good, readable channel letters. If a store is located in a strip mall with an internal parking lot off the […]
CASE STUDY: DOMINION ENTERPRISES CORPORATE HEADQUARTERS Norfolk, Virginia Dominion Enterprises, based in Norfolk, Virginia, USA, moved into a new high-rise building in downtown Norfolk and needed to brand it and make a 24/7 statement for the corporate headquarters. Holiday Signs was selected as the contractor for the project because of our technical expertise with […]
Brick and Mortar Branding: Upgrading Existing Buildings to Fit Your Brand The power of branding is consistency. My vacation this summer was a 10-day train trip from Vancouver to Toronto. As we passed through towns and cities from the Canadian Rockies to Niagra Falls, it was interesting to notice that Ford Dealerships, Starbucks, Citibank, and […]
REDSKINS MOVE TRAINING CAMP TO RICHMOND HOLIDAY SIGNS PROVIDES THE SIGNAGE! Holiday Signs of Chester, Virginia, provided facilities signage for the new Bon Secours Washington Redskins Training Center in Richmond, VA. The training facility opened in July, 2013. Fast Facts from the Training Center’s Website: A world-class training facility that will set the standard […]
RISK-FREE DIGITAL MESSAGING PART 2- ACTIVE VS PASSIVE ADVERTISING Recognizing both active vs passive advertising in your current marketing mix will lead you to have the greatest influence over your target market’s purchasing decisions. Both types of advertising are important and digital messaging is one form of active advertising that makes sense as you consider […]
Channel Letters: Effective vs Ineffective Design Part 1- Potential Problems with Channel Letters- Contrast 3-D IMAGES Customers will often come to us for help with channel letters. “Channel letters” is the term for three-dimensional fabricated letters and logos that light up internally. MANY SHAPES AND SIZES Sometimes they are mounted directly to the […]
How to Restore Old Theater Marquees? How Signage Restores the Glamour of Virginia’s Downtowns NEON NICHE Historic marquee sign restoration at theaters is one of the few remaining applications for neon lighting and signs, which is gradually being replaced by greener LED lighting technology. “This could be the last big neon job we’ll do,” […]
How to Rebrand a Shopping Center? GLAMOUR LOST? If your shopping center’s signs have been around more than ten years, this article may help you ponder a sign renovation project. Replacing or upgrading signage at shopping centers is a good way to turn humdrum entrances and storefronts into dazzling attractions. Styles change and weather […]
How to Buy an Electric Sign? Part 1: Deciding What’s Right when Choosing Signage A PROCESS On any given day, our project managers are working on a variety of sign types. I walked through our Chester shop and among the many projects in production, I noticed a set of custom channel letters for a […]