WHO MAKES THEME PARK SIGNAGE ? We DO! Branding Kings Dominion’s 40th Anniversary CELEBRATING A LONG TRADITION Kings Dominion wanted a colorful sign to help its guests feel a fresh and exciting energy in the air as they step through the park’s gates and onto International Street this year. They chose Holiday Signs […]
TIDEWATER DEVELOPERS ENJOY ANNUAL OYSTER ROAST I had the opportunity to spend the evening with hundreds of people involved in commercial real estate in Virginia’s Tidewater Region at the HRACRE‘s 13th Annual Oyster Roast and Economic Development Appreciation Event in Cheasapeake, Virginia. It’s the second time I have enjoyed a vast selection of grilled seafood […]
SIX BENEFITS OF DIGITAL SIGNS PART SIX- PROMOTE LOSS LEADERS- IDEAS FOR LOSS LEADER MARKETING STRATEGIES ALWAYS AFTER A DEAL Have you ever brainstormed strategies to get people into your store, thinking that it’s easier to sell more products if you could just get more people to come in? There are many ideas for loss […]
SIGNAGE “TMI” Just like calories in your diet, “less” is often better on your signs. One common problem in signage advertising is lack of focus of the message. As a result, the intent of the message becomes unclear and garbled and may go unread. As an example, let’s look at a typical corporate entrance sign. […]
UPSCALE SIGNS FOR UPSCALE BURGERS CASE STUDY: BURGER BACH, RICHMOND, VA Make A Statement When you think of signage for hamburger places you often think of bright red and yellow electric signs. But when a hamburger restaurant is different, so are its signs! Back-lit letters are often used to define a unique brand of […]
Last week I was in Williamsburg with folks from the Virginia Credit Union League. It was interesting to attend meetings so close to a restored piece of American history, and it was especially neat to see how signage was presented in Colonial times. Colonial type signs were everywhere! When you think about it, […]
Case Study: Signs for Radius Walls ACAC Fitness & Wellness Centers- Short Pump, VA REACHING ICONIC STATUS IS HARD WORK Building signs for radius walls is always a challenge. Many times a unique architectural feature of a building, if properly exploited, can become an icon gaining immediate attention while making a lasting impression on all […]
Don’t Allow Your Brand To Be Out Of Plumb “Plumbness: the quality or state of being plumb or vertical.” I was attending a conference a few weeks ago in Charlottesville, Virginia, and noticed an important detail missed by the sign company who installed the main identification letters for the conference center where […]
6 BENEFITS OF DIGITAL SIGNS Part 5: They Grab Attention- How do Time and Temperature Signs Work ? THE START OF IT ALL How do time and temperature signs work and have they done their job over the years? Many people do not realize the first “Time and Temperature Sign” was manufactured and installed […]
It’s not often your business sign becomes a tourist destination, unless you hire a sign company that can turn it into one for you. Check out to see what’s become of the sign we built for Bass Pro Shops in Hanover County, VA at RoadsideAmerica.com. Contact Holiday Signs at (804) 796-9443 Here […]
How to Restore Old Theater Marquees? How Signage Restores the Glamour of Virginia’s Downtowns NEON NICHE Historic marquee sign restoration at theaters is one of the few remaining applications for neon lighting and signs, which is gradually being replaced by greener LED lighting technology. “This could be the last big neon job we’ll do,” […]
How to Rebrand a Shopping Center? GLAMOUR LOST? If your shopping center’s signs have been around more than ten years, this article may help you ponder a sign renovation project. Replacing or upgrading signage at shopping centers is a good way to turn humdrum entrances and storefronts into dazzling attractions. Styles change and weather […]
How to Buy an Electric Sign? Part 1: Deciding What’s Right when Choosing Signage A PROCESS On any given day, our project managers are working on a variety of sign types. I walked through our Chester shop and among the many projects in production, I noticed a set of custom channel letters for a […]