BRANDING GRACE FOR ALL Church Signs, Part 2: Grace Church, Dumfries, VA AMAZING GRACE How do you spread the word of God? Signs can help. In recent years, Grace Church has seen phenomenal growth, one of the fastest growing African American Churches in the nation and among the top 100 fastest growing of all churches. […]
SIGN MAINTENANCE Part 1- Paint: How Long Should You Wait? IT’S YOUR IMAGE It’s your image, so you can wait as long as you like. But do you really want to project a deteriorating look to your customers and prospects? Only the truly faithful may continue to do business with you if they compare […]
New Branding Takes Flight Case Study- Richmond Executive Airport CHANGE OR DIE Several years ago my brother lost his job building airplanes at Piper Aircraft in Florida because of the trend in declining recreational air travel. Recognizing that a slow economy is the same culprit for declining recreational flyers in Virginia, (and that it […]
YORKTOWN AREA… Holiday Signs is Central Virginia’s premier custom electric sign company and, just in case you haven’t noticed, we work in your town too! We’ve been turning traffic into customers for over 40 years and look forward to the chance to help your organization attract attention in your part of Virginia. […]
CHURCH SIGNS- PART 1 Electronic Message Center Case Study: New Life Community Church Adding to the Flock “Our electronic message sign has driven lots of people in for events,” said Jeff Benz, the Worship Pastor at New Life Community Church in Louisa, Virginia. New Life Community Church is a customer of Holiday Signs and […]
What is the Cost to Operate Electronic Signs? JUDGING THE POWER COST People interested in digital messaging often ask, “What’s the cost to operate electronic signs?” That’s a very valid question. People investing tens of thousands of dollars in digital signage need a basis to formulate an accurate operating budget. So is there an easy way […]
What Do Message Centers Cost? Article by Mark Hackley, Holiday Signs Contact: mhackley@holidaysigns.com GOOD QUESTION What do message centers cost? Dave Elmore, owner of Bookkeeping and Management Systems in Central Virginia, says he has over 300 business clients and not a single one has a line item for signage. Similarly most of our customers have […]
INSIDE STORY ON LOBBY SIGNS Using Interior Lobby Walls to Promote Your Brand PROMOTING CORPORATE IDENTITY Over ninety percent of our projects concern outdoor signs, but many times an organization will utilize us for interior graphics as well. We often design and fabricate entire wayfinding systems for buildings, but many times we simply help […]
COMMUNICATE WITH CUSTOM AWNINGS & STAY WITHIN CODE One way retailers can add pizzazz to their storefront and boost attention to their brand is to add custom awnings to their building. But many times local codes can make effective design options a challenge. CASE STUDY: AUGUSTA HEALTH Augusta Health, an independently operated community […]
Comparing Development Degree Programs: George Mason University and Johns Hopkins University I attended NAIOP’s annual Northern Virginia Bus Tour yesterday in McLean, Virginia. Many leading area developers were there along with firms involved with planning, development, construction and management of commercial properties. Two presenters were involved in the creation of future developers. Representatives […]
How to Restore Old Theater Marquees? How Signage Restores the Glamour of Virginia’s Downtowns NEON NICHE Historic marquee sign restoration at theaters is one of the few remaining applications for neon lighting and signs, which is gradually being replaced by greener LED lighting technology. “This could be the last big neon job we’ll do,” […]
How to Rebrand a Shopping Center? GLAMOUR LOST? If your shopping center’s signs have been around more than ten years, this article may help you ponder a sign renovation project. Replacing or upgrading signage at shopping centers is a good way to turn humdrum entrances and storefronts into dazzling attractions. Styles change and weather […]
How to Buy an Electric Sign? Part 1: Deciding What’s Right when Choosing Signage A PROCESS On any given day, our project managers are working on a variety of sign types. I walked through our Chester shop and among the many projects in production, I noticed a set of custom channel letters for a […]