SIGNAGE SHOULDN’T BE AN AFTERTHOUGHT IDENTITY CRISIS It’s funny you never hear, “Oops, I forgot the elevator,” or, “We can wait on designing the HVAC system.” So, how come sign buyers frequently make sign project managers feel like last-minute Joe’s when coming up with signage for new building projects? I guess it depends on […]
Marsala is the Hot Color for 2015 It’s official. The color Marsala is Pantone’s Official Color for 2015. The naturally robust and earthy wine red or sort of chocolate-raspberry color proceeds Orchid (2014), and Emerald (2013). Marsala enriches our mind, body and soul, exuding confidence and stability. Marsala is a subtly seductive shade, […]
Comparing Apples to Apples Why All Electric Signs Are Not Created Equal-Part 1: Channel Letters CORE PROBLEM It was interesting to discover how the “compare apples to apples” phrase genuinely makes sense. As I was reading the blog of Tysons Corner luxury fitness club, Equinox, I found that some apples are better than others […]
Signs of Christmas in the Shenandoah Valley Traveling up Rt. 11 yesterday from Lexington to Staunton, I noticed a peculiar similarity in the two towns. Founded about 30 years apart in the colonial era of Virginia, the two cities were both constructed on hilltops. Both have about the same footprint and both have amazingly similar […]
Electric Sign Company Virginia Beach, VA… Holiday Signs is Central Virginia’s premier custom electric sign company and, just in case you haven’t noticed, we work in your town too! We’ve been turning traffic into customers for over 40 years and look forward to the chance to help your organization attract attention in your part of […]
Advantages of Electronic Messaging for Campus Safety Part 1: Colleges & Universities SIGNS THAT SAVE LIVES For retailers, street-side digital signage turns traffic into customers. For campus facilities and safety managers, digital signs can save lives! It’s hard to imagine the terror the students and staff must have felt in Blacksburg more than […]
WHO MAKES SIGNS IN RICHMOND VA? Here are some examples of custom signs we have made for Virginia … As you head across Virginia on your next business road trip, chances are you’ll pass one of our customer’s signs along the way. Customer Spotlights… Lifepoint Church New Life Church Grace Church Capital Ale […]
“Meanwhile…” You own and operate a store or two in Virginia. One of your toughest challenges is developing a steady flow of customers year round. You’re hoping your newly restructured marketing mix does the job in getting more bodies into the aisles. Your radio advertising’s morning drive campaign just broadcast two 30-second ads. One of […]
SOUTH BOSTON & HALIFAX, VIRGINIA Holiday Signs is Central Virginia’s premier custom electric sign company and, just in case you haven’t noticed, we work in your town too! We’ve been turning traffic into customers for over 40 years and look forward to the chance to help your organization attract attention in your part of […]
Is Your Storefront Readable? Three Visibility Concerns for Retail Storefront Signage Signage Provides the “Can” New York, the nation’s largest city, (and 25th in the world), is concerned about the ongoing success of their retailers. And they very well should be, and so should our cities and towns here in Virginia. As a former small […]
How to Restore Old Theater Marquees? How Signage Restores the Glamour of Virginia’s Downtowns NEON NICHE Historic marquee sign restoration at theaters is one of the few remaining applications for neon lighting and signs, which is gradually being replaced by greener LED lighting technology. “This could be the last big neon job we’ll do,” […]
How to Rebrand a Shopping Center? GLAMOUR LOST? If your shopping center’s signs have been around more than ten years, this article may help you ponder a sign renovation project. Replacing or upgrading signage at shopping centers is a good way to turn humdrum entrances and storefronts into dazzling attractions. Styles change and weather […]
How to Buy an Electric Sign? Part 1: Deciding What’s Right when Choosing Signage A PROCESS On any given day, our project managers are working on a variety of sign types. I walked through our Chester shop and among the many projects in production, I noticed a set of custom channel letters for a […]